Question: are your marketing campaigns purpose-driven?
Everything you need to know about missing link marketing, what marketers can learn from lean product development, Google advertising mistakes to avoid, how the marketing mix will be reshaped in a post-digital ID world, 15 tools to improve online social presence, the importance of purpose-driven campaigns in today’s world, consumer behavior changes and how it impacts your marketing strategy, a guide to using the DMAIC methodology in marketing, and SaaS content promotion strategies.
Marketers are getting advertising all wrong. Marketers continue to layer on the data to their advertising campaigns, but behavioral targeting isn’t as effective as you think. That’s where missing link marketing comes in. “Missing links” are essentially questions consumers have throughout their customer journey. By observing these missing links, marketers can create campaigns that address them specifically which helps customers along their journey.
Speaking of new approaches to marketing, we could learn a thing or two from product development processes. In product development, there’s a concept called minimum viable product (MVP). An MVP is the most basic version of a product that provides a feedback loop for future development. Marketers can use this framework to create minimum viable campaigns (MVC) to reach goals more effectively and reduce wasted budget.
If you’re running Google Ads, check out this edition of Whiteboard Friday from Moz. It dives into how SEO and PPC can work together for a better ad experience in addition to frequent mistakes that marketers make when running campaigns.
The demise of digital IDs (goodbye cookies!) is giving the marketing mix a forced makeover. This industry exec shares four emerging standards that will define ad channels in this new ecosystem. They include: advertising scale, audience engagement, media cost, and brand safety.
With so many tools at our disposal these days, it can be hard to cut through the noise on what fits our specific needs. Here are 15 of the best marketing tools (in infographic form 🤓) that can help your brand improve its online presence.
Consumers expect a lot more from brands now than just providing products and services. Brands need to showcase how they are making a positive impact across society. This article highlights how some brands like Hershey’s, Hellman’s, and Staples are using creative marketing campaigns to increase social responsibility efforts.
By now, marketers are well aware of the massive shift in consumer behaviors since the pandemic hit. Here, SmartBrief outlines the most impactful (and potentially permanent) changes that marketers need to take into account moving forward to create genuine and more thoughtful campaigns.
The DMAIC methodology includes five stages: define, measure, analyze, improve, and control. It’s often used to achieve goals, improve processes, and solve complex problems— making it a perfect match for implementing it into your marketing processes. This guide shares how the DMAIC method can improve your marketing overall.
The extreme popularity of content marketing has created some fierce competition for brands to get noticed. Here are a handful content promotion tactics to try if they’re not already part of your strategy. They include email, targeting online communities, and leveraging paid ads.