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Content Syndication Measuring Syndicated Content Campaigns With Google Analytics Search engines and social media platforms are focusing more on keeping you on their website and monetizing your attention. Unfortunately for businesses, this means an ever decreasing amount of organic inbound traffic.  Picture of Cole Heggie Cole Heggie
Content Syndication How to Syndicate Your Content and Drive Action Our clients are seeing a tremendous amount of success with paid content syndication for lead generation. As a result, we thought we would shed some ... Picture of Cole Heggie Cole Heggie
Content Syndication How Content Discovery Should Fit Into Your Marketing Strategy When it comes to content marketing, we know that producing great content alone in today's competitive environment is not enough.  Greater importance ... Picture of Cole Heggie Cole Heggie
Content Syndication Content Syndication: How to Drive More People to Your Content Effective content marketing isn’t just about content pillars, blasting your social channels or editorial calendars. If you want your content to make ... Picture of Cole Heggie Cole Heggie

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Contextual Advertising The Code to Advertising to Developers Developers are often highly educated, well paid, and young. They’re also skeptical and see through traditional marketing approaches. If the general ... Picture of Matthew Kammerer Matthew Kammerer
Emerging Tech The Future Of Advertising Is Curation, Not Bots Calling The Shots No matter how hot those bots are that keep calling the shots, they’ll never actually be better than humans at navigating the ongoing advertising ... Picture of Todd Garland Todd Garland
Content Syndication Measuring Syndicated Content Campaigns With Google Analytics Search engines and social media platforms are focusing more on keeping you on their website and monetizing your attention. Unfortunately for ... Picture of Cole Heggie Cole Heggie
Content Syndication How to Syndicate Your Content and Drive Action Our clients are seeing a tremendous amount of success with paid content syndication for lead generation. As a result, we thought we would shed some ... Picture of Cole Heggie Cole Heggie
Content Syndication How Content Discovery Should Fit Into Your Marketing Strategy When it comes to content marketing, we know that producing great content alone in today's competitive environment is not enough.  Greater importance ... Picture of Cole Heggie Cole Heggie
Content Syndication Content Syndication: How to Drive More People to Your Content Effective content marketing isn’t just about content pillars, blasting your social channels or editorial calendars. If you want your content to make ... Picture of Cole Heggie Cole Heggie
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Data Protection We’re Living In The World Wide Ad Honeypot What was once known as the World Wide Web has now evolved to become the World Wide Ad Honey Pot. What was once a beautiful and seamless delivery ... Picture of Joshua Schnell Joshua Schnell
Data Protection Ad Tech Story Time: The Secret Language of Adtechish Ad tech is an insanely convoluted industry, dogged by gobbledygook.  Picture of Joshua Schnell Joshua Schnell
Data Protection Here's How Ad Tech Got Its Stripes Ad tech is an absurdly over-complicated, jargon juggernaut of an industry. Picture of Joshua Schnell Joshua Schnell
Data Protection What Data Does BuySellAds Collect? I’ve always been a vocal advocate for consumer protection against data mining and privacy infringing advertising technologies. It’s something I’m ... Picture of Todd Garland Todd Garland
Emerging Tech Why Server-to-Server Really Turns Header Bidding on its Head Wherever you look right now, it seems like the world is being turned on its head. Picture of Duane Kinsey Duane Kinsey
Emerging Tech It's Time for Header Bidding to Quit the Browser First came Safari’s Intelligent Tracking Prevention, sending ad tech shares tumbling. Next up, Chrome’s ad blocking feature, clamping down on formats ... Picture of Duane Kinsey Duane Kinsey
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