📚 How the best marketers get ahead

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by Melina Panitsidis on January 27, 2021 - 2 minute read

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Love a good livestream.

Digital ad trends according to Socialbakers, the most frequently searched marketing tactics, Super Bowl advertising, how Moz’s CMO is redefining marketing success, Google’s third-party cookie alternative, challenges in email marketing, how top marketers get ahead, and how to get the most out of your thank you pages.

Social Ad Spend Surged Over Holidays, With Video Content Commanding Spotlight

According to a report from Socialbakers, the 2020 holiday season social ad spend was up 50.3% compared to 2019. While brands have been spending more and more budget on digital channels, the tactics that resonate with consumers are changing. Video content— more specifically, livestreaming— has taken the top spot while #ad sponsored influencer posts are declining.

Interest in Marketing Tactics Based on Search Volume

What have been the most popular search terms for marketing tactics? Fractl and SEMRush studied the search volume data of various marketing goals from January 2019 to October 2020. This infographic breaks down the global search volume by each marketing tactic.

Super Bowl's Status As Marketing Bellwether Diminished As Brands Play It Safe

As classic brands like Budweiser, Coca-Cola, and Pepsi sit this year’s Super Bowl out, there are some new advertisers swooping in to secure their $5.5 million spot during the game. Fiverr, DoorDash, and Mercari are some of the new brands we’ll see on February 7th. However, this year will be different as the world still faces a lot of uncertainty.

Redefining Marketing Success in 2021

2020 brought a lot of change to our world. Marketing success now looks a lot different from marketing success before the pandemic. Christina Mautz, CMO at Moz, shares the three things she is focusing on to redefine marketing success this year.

Google’s Alternative to Third-Party Cookies Open for Advertiser Testing in Q2 2021

Google is getting ready to release their alternative to third-party cookies. The alternative, Federated Learning of Cohorts (FLoC), groups together individuals with similar interests to protect their privacy while also allowing advertisers to target ads effectively. Advertisers will be able to test the FLoC model in Q2.

Email Marketing Challenges of 2021

Email is still one of the most effective marketing channels to connect with consumers. However, email marketing comes with its own set of challenges. Here are five challenges in email marketing to be aware of in 2021. They include integrations, reach/deliverability, and personalization.

How the Best Marketers Get Ahead

CXL conducted a survey to learn about marketers’ learning habits. Some of the main takeaways were: having a structured learning routine, planning ahead, and making professional development a top priority.

The 6 Best Thank You Page Examples of 2021

Thank you pages are great opportunities to surprise and delight your customers. These six examples show marketers how to use thank you pages to provide more value to a user who has already followed and completed the desired CTA.