From funnels to flywheels.
Salesforce’s State of Marketing report, everything you need to know about how flywheels work, why the future of marketing is open source, why martech is still a top priority, how to create a better performing about page, the inner workings of a marketing and sales funnel, data-backed reasons to personalize your marketing, and creating an effective lifecycle marketing plan.
Salesforce released its sixth annual State of Marketing report this year that surveyed over 7,000 marketing leaders around the world. The main takeaways from this year’s report were: urgency in marketing transformation, the importance of empathetic marketing, and doubling down on business value.
What even is a flywheel? The ideal of the marketing flywheel is a continuous cycle. Each phase (there are three: attract, engage, delight) of the flywheel contributes to the momentum of the next the longer it works. Here, Rand Fishkin, shares why flywheels are so effective and how they’ve worked for him in the past.
Can open source be the answer marketing teams are looking for? MarketingProfs argues that open source can power marketing teams by offering more flexibility for innovation, transparency, low costs, and more.
Martech still remains a top spending priority in marketers’ budgets in 2020 due to rising customer experience demands. Marketing automation accounts for 26% of overall marketing budgets and is expected to reach a total spend of $25.1 billion by 2023.
Your about page says a lot about your business, so it’s important to spend some time on it. This three-step process will help you create an informative and effective about page that will show potential customers who you are, build brand awareness, and foster trust. Sounds like a pretty sweet deal for a one-time task.
Marketing and sales working together is what fills the gaps and creates an effective funnel to lead, nurture, and convert customers. While the funnel is standard marketing info, it doesn’t hurt to get a little refresh to audit and maintain your own process. This article takes a deep dive into using the funnel to attract consumers along with the tools to help you do so.
We don’t think you need any more convincing that personalization in marketing is a major key to creating the perfect customer experience, but just in case, here are 24 more reasons to personalize your marketing.
Lifecycle marketing is a crucial component in an overall marketing strategy. Here, G2 delivers a crash course in what lifecycle marketing is and how to map it out for your own business to attract, convert, and retain customers.