Hot take— third-party cookies aren’t all that.
The impact of Google’s latest update, advertising strategies for a post-cookie world, GroupM’s media forecast for 2020 and 2021, how consumer behaviors have permanently changed, how this SEO expert increased traffic by 400% in less than 4 months, SEO opportunities and challenges, and 21 writing tools you need to check out.
On December 3rd, Google rolled out its latest update to its search ranking algorithms. Companies like SEMRush, RankRanger, and SearchMetrics weigh in on the new update’s impact using data they’ve collected. The main theme was that this was a significant update and impacted many verticals.
What’s your advertising strategy look like for the end of third-party cookies? You might be concerned about how it will impact your advertising but you shouldn’t be. Effective advertising is still possible without layering your campaigns with tracking cookies. Here is a practical look at why third-party cookies aren’t a huge loss in the advertising world and alternative strategies that are simple to implement.
A recent media forecast from GroupM suggests that advertising in 2020 won’t be as bad as previously predicted. In fact, it’s expected to grow 8.2%. How’s that for some good news? While some channels like digital-out-of-home and TV faced challenges this year, they are expected to rebound in 2021.
In this series from The Drum, they analyze big changes 2020 has brought and how marketers can find opportunity in them. Part one shares views from three different people across different generations. One thing is for sure— 2020 has accelerated a lot of trends.
SEO can be a tricky thing. Especially since it’s constantly changing. Here’s how one marketer used Grow & Convert’s tactics to grow Keeper Tax’s traffic. It takes a deep dive into finding the right goals for a company, defining the proper audience, uncovering pain points and keyword opportunities, and more.
An SEO expert shares the SEO tactics that shined this year like tackling low hanging fruit opportunities and targeting the “people also ask” questions. They also share new opportunities plus their work from home experience.
Anyone else geek out over writing tools? Here are 21 of the best tools out there to help you become the best possible writer you can be. Numbers 2 and 5 are personal favorites of mine.