Issue 117: Will B2B marketing ever be the same? No.

Picture of Melina Panitsidis

by Melina Panitsidis on May 20, 2020 - 2 minute read

Be customer-centric… or else.

The importance of a customer-centric approach according to Forrester, how to combine traditional and digital marketing, why B2B marketing will never be the same, strategies to boost brand awareness, everything you need to know about real-time marketing, mastering the art of organic marketing, and fun online team building games 🤝


Be ‘Customer-Centric’ or Lose Out, Forrester Warns

A new report from Forrester suggests that if you’re not focusing on a customer-centric approach then you’ll likely fall behind the competition. Brand and lead gen strategies are still important, but if you want to beat the competition, your overall marketing foundation should revolve around consumer experience.

Brilliant Ways to Combine Traditional & Digital Marketing

Traditional marketing is still extremely valuable to your marketing strategy. Before leaving those traditional tactics behind, consider combining them with modern digital marketing strategies. Here are five ways to do just that including: cold calling + intent data, direct mail + lead nurturing, and print media + media nurturing.

B2B Marketing Will Never Be the Same (and That’s a Good Thing)

The “new normal” we’re all facing as a society, will force the B2B space into the digital transformation it’s been sitting on. This will ultimately accelerate resolving long-standing tech and organizational issues that will help marketers create better experiences for their customers.

5 Digital Marketing Strategies to Boost Brand Awareness

Looking for new ways to boost brand awareness? This article shares five ideas to get your brand in front of a new audience that include leveraging influencer relationships, elevating content strategies, and getting SEO techniques clear.

How Real is your Real-Time Marketing?

Implementing real-time marketing strategies will help you stand out from the competition. Here Marketing Land dives into real-time marketing’s biggest challenges, how to make it work, and the benefits of proper execution.

Master the Art of Organic Marketing for Long-Lasting Results

Organic marketing is a long-term game, but the benefits make the effort well worth it. G2 shares five brands (like JetBlue, Zappos, and American Express) that are winning in organic marketing, along with six ways to build your own winning organic marketing strategy.

Online Team Building Games to Try with Colleagues

Remote work comes with its own set of challenges— like connecting with your team. If you’re looking for new ways to connect with your team online, here are 17 online team building games to try.