Facebook really wants you to trust them again.
DuckDuckGo reveals Google and Facebook’s shady privacy practices, return of the contextual ad, and how blockchain could potentially help solve issues faced by the ad tech industry.
In an attempt to prove themselves after the Cambridge Analytica scandal, Facebook has launched a privacy campaign in the UK. The campaign aims to rebuild trust and inform consumers on how they can control their privacy settings when using the platform. The company is also launching their “Facebook Cafes” initiative where consumers who complete a ‘privacy check-up’ can get a free coffee.
Transparency, ad fraud, and data privacy among other things have been long-standing issues within the ad-tech world. Growing concerns around privacy, fraud, and brand safety are forcing the industry to find viable solutions to these problems. Blockchain could have the potential to solve these issues once and for all.
DuckDuckGo wants you to know exactly what happens to your privacy when you use Facebook and Google. The privacy-centric search engine created a video that shares five reasons why consumers should quit using these tech giants. A few reasons include manipulative psychological triggers, filtering your search results, and keeping data on everything from your search history to your purchase history.
Contextual advertising could be making a serious comeback in the digital advertising ecosystem. Contextual ads have been largely combined with behavioral targeting which might soon be a practice of the past given the risks involved with new privacy regulations like GDPR and CCPA. This shift will ultimately benefit consumers, publishers, and advertisers while behaviorally-focused ad tech platforms might suffer.
Firefox just released that it will enable its Enhanced Tracking Protection for 100% of its users. When the company first announced it was increasing user privacy measures by blocking all third-party tracking, it was presented as an opt-in feature. This latest version will protect all Firefox users by default.
While deepfakes have proven how powerful technology can be, it’s also raised concerns about privacy and fraud. But from a marketing perspective, could deepfakes be seen as a creative opportunity for advertising? Zao, a new app that lets users “star” in movies, has opened up discussion about how such technology can be used in marketing efforts.
Audio advertising is gaining traction with the growing popularity of podcasts, smart speakers, and other streaming services. ExchangeWire sat down with Pierre Naggar, SVP of Global Demand at AdsWizz, to chat about programmatic audio and where the market is going.
The arrival of 5G will fuel DOOH capabilities even further. DOOH has been a powerful channel for advertisers allowing them to use video, location, and even weather data— but 5G can enable “near-instant data transfer and connectivity, as well as developments in artificial intelligence.”