BuySellAds Content Portal

Things We've Written

Latest news about the advertising industry and the BuySellAds line of products and services.

developer The Code to Advertising to Developers

Developers are often highly educated, well paid, and young. They’re also skeptical and see through traditional marketing approaches. If the general consensus is that people love to hate advertising, developers…

Read Article
Why Repenting Won’t Fix Advertising Online

Digiday’s The Confessions is the Page Six of ad tech. You can’t help but take pleasure in the crass, gritty, and brutally honest interviews with anonymous industry insiders. Lately, the…

Read Article
The Future Belongs to Premium Publishers That Control Ad Tech

Both premium publishers and advertisers are finally waking up from the dystopian nightmare created by third-party ad tech. Over the last decade, we’ve seen more publishers outsource advertising revenue to…

Read Article
I Am Where I Am In Life Because Of Advertising Online

Ever since I was a ‘tween I wanted to work as a technology journalist. I didn’t know what it was called, or how to go about getting the gig, but…

Read Article
Native Ads: Why The New York Times is Right …  And You Can Be Too

Native ads can suck, or they can be awesome. The differentiating factors between the two polar results is determined by a publisher’s commitment to fantastic advertising experiences online (if you’re…

Read Article
Sometimes All You Need To Do Is Ask People To Disable Ad Blockers

Has anyone thought to ask ad block users to just — you know — disable their ad blockers? It seems like the Financial Times has and the results are pretty…

Read Article
Do Advertisers Even Need Publishers?

Late last night I found myself looking through Instagram. It’s something I do quite regularly, but this time, for whatever reason, I noticed that I subscribed to several brands alongside…

Read Article
Native Advertising Is Finally About To Go Mainstream

The New York Times has announced that it will be removing display advertising from its website, and instead of relying on the IAB standard advertisements for its properties, the company…

Read Article
For Publishing Companies, The Problem Is Publishing Companies

Many advertising technology companies have designed this industry to be confusing. Most of its profits are found in the margins of that confusion. But, ad tech doesn’t have to be…

Read Article