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Latest news about the advertising industry and the BuySellAds line of products and services.

Even The World’s Largest Advertisers Struggle to Fix Ad Tech

Marc Pritchard of P&G ushered in ad tech’s year of transparency when he said online marketing was “crappy” at an event in February. In the same speech, he promised that…

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How To Use Relationship-Based Sales To Supercharge Marketing

After years of working in sales, I’ve learned there are two common ways to approach the selling process. The first is transactional sales. This is when a client approaches a…

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Audio to Action: Driving Leads through Podcast Ads

On a Sunday evening in 1938, families crowded around radios listening to the end of the world. News bulletins narrated an alien invasion that was spreading across the East Coast.…

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Ads.txt and Transparency’s Muddy Truth

This old adage helps programmers write efficient code, doctors make accurate diagnoses, and pilots determine flight paths. And now, ad tech might be embracing it, too. The IAB introduced ads.txt…

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Facebook Publisher Targeting Update Keeps Advertisers in the Dark

Marketers looking for brand safety will be let down by Facebook’s announcement to roll out new blacklist controls for placements on Instant Articles, in-stream ads, and the Facebook Audience Network.…

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Apple’s Focus on Trust Is a Lesson For Publishers

Apple took a giant leap towards user privacy this week with an announcement that its Safari browser would soon block ad tracking pixels. It’s a brilliant move that further sets Apple…

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Five Reasons Your Ads Aren’t Reaching Developers

Software developers can be a challenging target audience for advertisers. More so than other groups, they tend to be skeptical of new products, are quick to avoid ads, and protect…

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We’re Partnering with SitePoint to Streamline High-Quality Ad Inventory Sales

I’m excited to share that BuySellAds and SitePoint have launched an exclusive inventory partnership. BuySellAds will now represent SitePoint across all advertising and media sales. Our team has worked with…

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How to Write Powerful Advertorials that Sell

More marketers are experimenting with native advertising due to increasing banner blindness and ad blocker adoption. Native ads take many forms, with advertorials and sponsored content being two popular types…

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