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Latest news about the advertising industry and the BuySellAds line of products and services.

Here’s How Ad Tech Got Its Stripes

Ad tech is an absurdly over-complicated, jargon juggernaut of an industry. It’s also often said that if you can’t explain a concept to a kid, it’s probably BS. In this…

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The Case for Creativity in B2B Marketing Campaigns

Everyone has a favorite marketing campaign. Tide’s Super Bowl commercials. Apple’s Think Different. Dove’s Campaign for Real Beauty. What do these campaigns have in common? They’re fun, creative, unexpected—and they’re…

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How to Build a Full-Funnel Advertising Strategy

In B2B, marketing strategies usually follow the same formula: do whatever it takes to get people to your website, and then remarket to them until they either convert or grow…

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What Data Does BuySellAds Collect?

I’ve always been a vocal advocate for consumer protection against data mining and privacy infringing advertising technologies. It’s something I’m passionate about, and it’s something we take very seriously at…

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Simple Customer Retention Strategies For Sustainable Growth

More customers. If you ask most marketers how to grow a business, that’s what they’ll tell you. And there’s no reason to doubt the answer. It makes sense: As more…

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Why Server-to-Server Really Turns Header Bidding on its Head

Wherever you look right now, it seems like the world is being turned on its head. A service designed to “bring the world closer together” stands accused of ripping society…

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Getting Started with Demand Generation Strategies

As a marketer, you’re probably under huge pressure to grow revenue and send better leads to the sales team… and that pressure only increases each quarter. You can panic, or…

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Battle of the Generations: Demand Gen vs Lead Gen

As interest in demand generation skyrockets, many marketers are left wondering what demand generation is and how it compares to lead generation and inbound marketing. After all, they all deal…

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It’s Time for Header Bidding to Quit the Browser

First came Safari’s Intelligent Tracking Prevention, sending ad tech shares tumbling. Next up, Chrome’s ad blocking feature, clamping down on formats the Google-backed Coalition for Better Ads judges ‘least preferred’.…

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