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Latest news about the advertising industry and the BuySellAds line of products and services.
More marketers are experimenting with native advertising due to increasing banner blindness and ad blocker adoption. Native ads take many forms, with advertorials and sponsored content being two popular types…The Code to Advertising to Developers
Developers are often highly educated, well paid, and young. They’re also skeptical and see through traditional marketing approaches. If the general consensus is that people love to hate advertising, developers…Why Repenting Won’t Fix Advertising Online
Digiday’s The Confessions is the Page Six of ad tech. You can’t help but take pleasure in the crass, gritty, and brutally honest interviews with anonymous industry insiders. Lately, the…The Future Belongs to Premium Publishers That Control Ad Tech
Both premium publishers and advertisers are finally waking up from the dystopian nightmare created by third-party ad tech. Over the last decade, we’ve seen more publishers outsource advertising revenue to…I Am Where I Am In Life Because Of Advertising Online
Ever since I was a ‘tween I wanted to work as a technology journalist. I didn’t know what it was called, or how to go about getting the gig, but…Native Ads: Why The New York Times is Right … And You Can Be Too
Native ads can suck, or they can be awesome. The differentiating factors between the two polar results is determined by a publisher’s commitment to fantastic advertising experiences online (if you’re…Sometimes All You Need To Do Is Ask People To Disable Ad Blockers
Has anyone thought to ask ad block users to just — you know — disable their ad blockers? It seems like the Financial Times has and the results are pretty…Do Advertisers Even Need Publishers?
Late last night I found myself looking through Instagram. It’s something I do quite regularly, but this time, for whatever reason, I noticed that I subscribed to several brands alongside…Native Advertising Is Finally About To Go Mainstream
The New York Times has announced that it will be removing display advertising from its website, and instead of relying on the IAB standard advertisements for its properties, the company…