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Latest news about the advertising industry and the BuySellAds line of products and services.

The 11 Best Marketing Podcasts for Growth in 2018

Marketing podcasts let you learn from experts and keep up with the latest trends—plus, as a bonus, you can listen in from the comfort of your office, a bus, or…

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Drift’s Dave Gerhardt on Fueling Growth through Brand

 When Drift launched, there were already 7,000 martech companies competing for its audience’s attention. As Drift’s VP of Marketing, Dave Gerhardt had two options: follow the norm or stand…

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Ad Tech Story Time: The Secret Language of Adtechish

Ad tech is an insanely convoluted industry, dogged by gobbledygook.  It’s also often said that if you can’t explain a concept to a kid, it’s probably BS. In the second…

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How to Use B2B Demand Generation for Marketing Growth

“We don’t sell saddles here” wrote Slack Co-Founder Stewart Butterfield in a company-wide memo before launch. Those words formed the foundation of a strategy that would make Slack one of…

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Brand Marketing: The Missing Piece of Your Growth Strategy

Relevance. It’s as simple as that. If your brand is relevant to an audience, they’ll pay attention to it. But what is a brand anyway? It’s easy to think of…

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Measure, Optimize, Grow: 31 Free Demand Generation Tools to Power Your Strategy

Picking which demand generation tools to include in a marketing stack gets expensive fast. Tracking, measuring, and optimizing the entire marketing process isn’t cheap—and there are very few tools that…

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Here’s How Ad Tech Got Its Stripes

Ad tech is an absurdly over-complicated, jargon juggernaut of an industry. It’s also often said that if you can’t explain a concept to a kid, it’s probably BS. In this…

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How to Build a Full-Funnel Advertising Strategy

In B2B, marketing strategies usually follow the same formula: do whatever it takes to get people to your website, and then remarket to them until they either convert or grow…

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The Case for Creativity in B2B Marketing Campaigns

Everyone has a favorite marketing campaign. Tide’s Super Bowl commercials. Apple’s Think Different. Dove’s Campaign for Real Beauty. What do these campaigns have in common? They’re fun, creative, unexpected—and they’re…

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