BuySellAds Content Portal

Ad Zone Management

Last Updated on October 3, 2017

Getting ready to format your advertisements so they meet your needs, and match the design of your website is as simple as working your way through the content on this page. Throughout this document we’ll provide you with the details you need to alter things like how to change the sizes of your ad zones, floating the advertisements to the left or right, along with other tips and tricks.

How To Create An Ad Zone

So you’ve signed up for an account, your website has been approved, and now you want to know how to create your first ad zone. This step-by-step guide will show you exactly how to get started.

  1. Login to your account and go to Publishers » Dashboard by hovering your email address in the top-right corner. Then click on the Inventory link and select Add Inventory from the drop-down menu.
  2. On this page, you will enter the details of your ads that will appear in this ad zone. For this step, you will enter your ad zone’s Title and various other settings.
  3. Title is a descriptive title of this ad zone. This helps the advertiser understand exactly which zone on your site that he/she is purchasing.
  4. Medium determines the type of property, either website, or desktop app, or mobile app – BuySellAds covers almost every medium out there, the most common being website.
  5. Templates allows you to select the type of ad zone: either image-only, or image+text, or text+description.
  6. Payment model has two options, flat fee for 30 days or CPM (Per 1K Imps).
  7. Cost: You determine how much you’re going to charge for an ad spot on that ad zone.
  8. Location is the approximate location of where the ad will appear on your site (.i.e. Top Left, Middle Right, etc.)
  9. Image Size is the size of the ad in pixels. If you want this to be a custom size, you will select Other from the drop-down menu to enter your custom size. For this example, the size of the ad is 125×125 pixels.
  10. Notes, at the bottom of the page, is for you to add more information about where exactly this zone is located or any special instructions you want to give the advertiser regarding that zone.

3. Banners/Maxbanners (For fixed-price zones)

Banners is the amount of ads that will be displayed in this zone at the same time.

Max Banners is the number of ads that are available to purchase in this ad zone. If the number of Max Banners is greater than the number you have in Banners, then the ads will be rotated and will share the impressions in that space. So if you do not want any ad rotation, just make sure that your Banners and Max Banners have the same amount in those fields. For example, if you want 4 banners displayed on your site in this zone, and you want to have 4 available spots to purchase so no ads are rotated, you would put 4 inBanners and 4 in Max Banners. On the other hand, if you have a 728×90 ad zone and you want only 1 ad displayed at a time (Banners), but you want 4 total ads in that zone (Max Banners), then those 4 ads would be rotated and would share the total amount of impressions for that zone. This will decrease the impressions for each advertiser in that zone since they would each get 1/4 of the total impressions when the ads are sold out, so you would need to set the price accordingly.

4. Advanced Options

You will also notice an Advanced Options link at the bottom of this page. When you click on this, two more fields are displayed which allow you to 1) provide a sample URL to show where your ads are located and 2) provide an access code for a private ad zone.

How To Name Your Ad Zones

Your Marketplace listing is your website’s resumé; it’s what advertisers look at to gauge whether or not your site would be a good fit for their campaign. Just like with resumés, you need to put your best foot forward. The listing should be succinct and only contain information that would be relevant to potential advertisers–they need to get a good idea of what your site is all about.

  • Watch your grammar! Capitalization is important–be sure to make sure you are capitalizing the right words! Punctuation isn’t necessary, but one exclamation point is more than enough.
  • It is unnecessary to include the dimensions of the ad in the title. If you look at the picture above, you’ll see the ad size is listed directly beneath the name. Instead, use the banner name associated with the size. You can find this information by doing a quick web search of “banner ad size names”.
  • Avoid acronyms. A lot of advertisers using the Marketplace aren’t familiar with industry jargon and the corresponding acronyms–spell it out!
  • Location. Be as specific as possible. If you have a “Right Sidebar Square”, is it run of site or just on the home page? Is it above or below the fold?
  • Advertising CTR (Click Through Rate) in your Marketplace listing is ill-advised. CTR is dependent upon the ad itself, not the placement. You are also more vulnerable to complaints and demands for refunds from advertisers if they feel that they were mislead.
  • No sales pitches in the zone name. Throwing “ultra premium” or “good value” in the title doesn’t create actual value. That’s something the advertisers need to decide for themselves.

I am changing the design of my site. How do I change the sizes of zones with live ads?

The most important part about this process is contacting the Support Department far enough in advance so that we can coordinate with your advertisers about the new ad sizes. We usually like to know about ad zone changes at least 2 weeks in advance. This involves quite a bit of work and compliance from your advertisers – especially if you have several established advertisers, so if you don’t give us enough time to coordinate with your advertisers, things may not be ready in time for your redesign launch or zone changes. In addition to this, if there are any advertisers that do not agree to renew in the revised zone, we will need to wait for their current cycles to end before making changes.

When you contact us about your zone/design changes, it’s best to provide us with as much information as possible – such as the zone ID you are changing and what the new size and price will be (if the price is also changing).

The process works like this: We will contact the current advertisers in the spaces you are changing to get the new creatives for the revised spaces. Then we just wait for the new creatives, and once we have those, we can take the next step. For those that do not wish to renew in the revised space, we will have to make a note of the last day of the their campaign since we will not be able to change the zone until after that date. (Since they already paid for the ad at that size, etc.)

Once we have the new creatives, and when you are ready, we will make the changes to your ad zones, and we will upload the new creatives. We will need to coordinate a time for this so it can be done as efficiently as possible – especially if the design of your site is changing for these revised ad zones.

The bottom line is this: We want to make sure that your design and ad zone changes are as seamless as possible for you and your current advertisers, so the sooner you inform us about your plans, the better. 🙂

I am trying to center my ad, but it is not working.

There are two ways you can center the ad:

  • You can increase the margin to the left of that ad in the “Anchor Style” field of “Style Settings” to make it appear centered.
  • Or in your website files, you can add a div around the STEP 2 ad code that has the same width of the ad itself, and then set that div to ‘margin: 0 auto;‘ so that it centers. You can call this new div that you create “ad_container” or something similar so you will know that it’s the div that surrounds the ad zone. So it would look something like this in your styles:
.ad_container {width:728px; margin:0 auto;}

You will just change the 728px above to the width of your ad.

My ads are not floating like I want them to and are displaying vertically. How do I fix this?

To switch multiple banners in a zone from aligning horizontally or vertically, log in via BuySellAds.com and click your email address at the top right of the page and click “dashboard.” Click the “Actions” dropdown next to the zone you’d like to adjust and select “Ad Code.”

Make sure the “Vertical” checkbox is unchecked under “Advanced Settings” at the bottom of that page.

You should also check to ensure that your website’s div that holds your ads is wide enough to hold the floated ads, even with their margins calculated. The total pixel width of the floated ads plus their margins should equal a width of less than the div that encompasses those ads on your site. If not, the ads will not float as they should and will be pushed down vertically due to the div not being wide enough to hold them.

My ads keep floating left and I don’t want them to. How do I fix this?

The CSS property, ‘float:left‘, is added by default to our ad zones, since many publishers wish to have their ads floated in a zone. If you do not want your ads to have the ‘float:left;‘ property, there is an option on your “Install Ad Code Page” called “Vertical” that will display your ads vertically and not float the ads. If you check this option, it will remove the “float:left” property from the “Anchor Style” field and keep it removed.

If you are still having issues getting your ads to display the way you want them to, please open a support ticket so we can assist you.

How can I load my backfilled ad tags inline on the page so that they aren’t put within an iFrame?

We’ve built special technology that allows you to specify whether your backfilled ad tags load inline on the page or in the traditional manner, within an iFrame.

Why does this matter?

AdSense and many other 3rd party ad networks reportedly have a harder time showing contextual ads if the ad tags are not installed directly within the HTML of your page. Loading these ad tags “inline” mimics, to the ad tag, that same behaviour, so that they don’t lose any contextual clues within the page.

How do I set this up?

It’s simple, set the first line of your backfilled ad tag within BuySellAds to include this snippet of code (right at the top):

<!--INLINE-->

Setting up CPM Floors and Passback tags for the BuySellAds Unreserved Program

After you have opted into the Unreserved Program, you will gain access to a new tab in your ad zone settings called “Unreserved“. This is also accessible via the Actions drop down menu at the end of each ad zone in your Dashboard.

Scroll down to the bottom of the page. Here will you see two text fields, and then an option to upload an image.

CPM Floor is the minimum monetary amount that you want Unreserved to sell your impressions. If we cannot sell your impressions for this amount or above, we will not sell them, and we will give the impressions back to your Passback tag. Passback is the location where you can place an ad tag that you want unsold impressions sent back to.

If you want to set up a house ads to display instead, you would simply set a CPM floor and then upload the creative after where the page says -OR- and enter where you would like that image to direct to.
After making any changes to this page, you will be presented with a test link, use this link to verify that your tags are working properly.

You may wish to use Passbacks and CPM floors in various scenarios. For example: when you have your own in house service and know how much that service is worth on a CPM basis. You can set the CPM Floor to that value and an ad tag back to that service.

Another example is that you may have an affiliate deal that regularly pays you a consistent revenue stream. If you can work out its value CPM and don’t want to sell impressions for anything lower than the affiliate deal, you can use Passback to show the affiliate ad instead.

I plan to discontinue one of my ad zones, but there are live ads still in this zone.

The first thing you will want to do is open a Support Ticket to let us know which zone you are planning to discontinue. Then we will cancel the live ads in that zone so they do not renew for the next cycle. The zone will also be removed from your public ad page so that no new purchases can be made. We will then let you know the end date of the last ad so you can remove the zone code from your website at that time.

How do I add a minimum quantity to my zone?

Publishers can now set the minimum number of impressions an advertiser must purchase in a single campaign (CPM zones). Why is this important?

  • You want advertisers to see an accurate snapshot of your site when they test. Setting the minimum quality so that the sample size an advertiser sees is representative of your inventory will help. Positive results + transparent reporting help advertisers forecast their campaigns and help you secure recurring subscriptions.
  • A larger minimum means more money per purchase. This means more jumping up from your chair, which also means more YAY’s!
  • It can heighten ad quality by encouraging premium advertisers to take you seriously (and discouraging those just looking for a deal).

You can add a minimum quantity by logging into your account via BuySellAds.com, clicking on your email address at the top right corner of the page, and selecting “dashboard.” Click the “actions” dropdown menu next to the ad zone you’d like to adjust, and select “ad settings.” You’ll see the Minimum Quantity field on this page.

We highly recommend setting a minimum quantity high enough that an ad purchased at that price wouldn’t be a waste of time to accept, and low enough that it won’t scare away potential buyers. As of September 2015, the minimum purchase amount in our network is $50, so the impressions you set for the minimum limit must equal $50 or more.

I increased my prices, but some advertisers are still paying the old price. Why is that?

When you increase the price of an ad zone, the new price only applies to new advertisers unless you tell us to contact the current advertisers to request for them to pay the higher price as well. To start the process of notifying your current advertisers of the new price, please contact us so we can assist you further.

I’d like to change the payment model of an ad zone.

A zone’s payment model cannot be changed after ads have served in the zone. You will just need to deactivate that zone and create a new zone to take its place with the new payment model. To do this, log in via BuySellAds.com, click on your email address at the top of the page, and click “Dashboard.” Click the “Actions” dropdown next to the zone you’d like to deactivate, and select “Deactivate.”

If there are currently live ads in the zone, the Deactivate option will not appear; please let us know so we can assist you further. You can contact us here.

Why aren’t my ad zones showing up for sale on my public ad page?

An ad zone will not appear for sale until after our system has counted at least 2,000 impressions per month for that zone. If you just installed your ad code, it may take some time for our system to start collecting data before you see the zone for sale.

If your site isn’t appearing in the marketplace, here’s why.