Issue 80: 50% of Digital Ad Spend Is Being Wasted

Picture of Melina Panitsidis

by Melina Panitsidis on August 14, 2019 - 3 minute read


It’s an ad spend waste epidemic.

How to fix your social media strategy, the fundamentals of being a founder according to the co-founder of Pinterest, the feel-good power of emoji marketing, and other stories.

Consumer Brands Waste $50B of Digital, Trade Marketing Spend

A survey from AlixPartners found that more than half of consumer brand digital ad spend in 2018 showed either negative ROI or ROI that couldn’t be measured. This waste of spend points to clear inefficiencies in the digital ad ecosystem. New solutions that address fraud, unviewable impressions, and transparency are crucial in improving the digital advertising space.

Why Your Social Media Marketing Strategy Sucks

Social media has changed the marketing game with over 3.2 billion global users. If you’re not being strategic about your social media approach, you’re missing out on a huge opportunity to reach your audience. Here experts share where B2B brands are failing at social media and how they can improve their efforts.

Evan Sharp On the Fundamentals of Being a Founder

Ever wonder what it takes to become a founder of a globally influential company? Evan Sharp, co-founder of Pinterest, shares seven fundamental principles of being a founder including seeking intrinsic motivation, finding your why, and practicing ruthless prioritization.

The Ultimate Guide to Using Emojis for Mobile Push Notifications

In 2018, emoji marketing was noted as an essential marketing trend that has carried into 2019. Fun fact: our brains categorize emojis as non-verbal information which leads to us processing them as emotions. This guide covers how to use emojis in your marketing strategy to invoke those feel-good emotions from consumers.

ANA: Marketers Underspend On Multicultural Media

Multicultural media spend makes up only 5.2% of total advertising and marketing spend among marketers despite African Americans, Asian Americans, and Hispanic Americans being fast growing demographics. Reports from PQ Media and Nielsen outline the significant opportunities marketers have in front of them to reach under-represented groups in media.

Listen: Aligning Organic and Paid for More Impactful Content with Ashley Kemper from Asana

Ashley Kemper, Head of Acquisition Marketing at Asana joined us for the final episode of season 2 of Re:Growth. She talks about Asana’s motivation to merge the paid acquisition and organic marketing teams, their process for working on campaigns, how they’re growing through content marketing, and a lot more.

5 Smart Reasons to Create Content Outside Your Niche

“Finding your niche” is a popular approach to blogging and building a company’s identity. It gives your goals a laser-focused view in a content-saturated internet era. And while creating content outside of your niche might sound counterintuitive, there are many benefits to taking this approach like expanding your audience and increasing social media engagement.

Top SMB Online Marketing Challenges in 2019

All small businesses have faced their fair share of online marketing challenges— and they will continue to run into challenges as the landscape changes over time. Here marketers share some interesting problems they’ve run into in 2019 with engagement, conversions, and attribution.