Issue 115: This old school marketing tactic is making a comeback.

Picture of Melina Panitsidis

by Melina Panitsidis on May 6, 2020 - 2 minute read

Print marketing is alive and well.

The state of digital marketing amid the pandemic, the winning content types marketers are using, why print marketing isn’t dead, building better customer experiences, a case study on driving big results with one campaign, a breakdown of the facebook ad formats, and the live video stats you need to know.

The State Of Digital Marketing In Q1 2020

Merkle’s Q1 2020 Digital Marketing Report explores the state of organic search and paid social, along with ad spend trends amid the pandemic. The report covers everything from ad spend impact on various industries, a breakdown of ad activity on different devices, where big industry players fit in, and more.

Why These Three Content Types are Winning Quarantine Season

What type of content is resonating with consumers while they’re stuck indoors? It comes down to three things: educational, motivational, and community-oriented. This is the winning combination that is setting brands apart amid times of uncertainty.

Why Your Business Still Needs Print Marketing in 2020

Digital has been in the spotlight for the better part of the last decade, but that doesn’t mean it’s the only way to reach your audience. Here are four reasons print (yes, print) marketing can still be effective in the digital world.

Building Better Customer Experiences

How much thought goes into creating a positive experience for your customers? Going above and beyond is what turns leads into customers. Here are three things you can (and should) do to build a better customer experience.

How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches

One marketing campaign can drive big results if you play your cards right. This case study explores how one company drove 30k monthly searches by taking an integrated approach to content marketing and SEO.

Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?

This guide dives into which Facebook ad formats are best to achieve specific goals like awareness, traffic, and conversions. Databox surveyed paid marketers who shared their insights on best practices for Facebook ads at each stage of the customer journey.

25 Live Video Stats Marketers Need to Know

Live video is becoming a super popular channel across the web and marketers should look into hopping on the trend. Why? Live streaming is expected to account for 82% of all internet traffic by the end of the year. If that doesn’t convince you, here are even more stats to motivate you enough to start planning your live video strategy ASAP.