Issue 120: The most innovative marketing execs of 2020

Picture of Melina Panitsidis

by Melina Panitsidis on June 24, 2020 - 2 minute read

Knowledge is power.

Business Insider releases list of the most innovative CMOs, how to incorporate emotional intelligence into your B2B content, turning customer feedback into a driving force for your product, the biggest challenges marketing and sales teams face, optimizing how-to and list content, how Ahrefs achieved massive growth by ditching expert advice, and tips to hosting a great virtual event.

The 25 most innovative CMOs in the world in 2020

This year has challenged marketers to navigate through crisis and uncertainty over and over again. Here is Business Insider’s annual list of the most innovative marketing executives around the world. Draw some inspiration from execs at popular brands like Twitter, Slack, and Netflix.

Even B2B Audiences Want Emotion in Their Content

Responding to your audience’s emotions and implementing it into your content is a promising way to build trust. But how do you incorporate emotional intelligence into your everyday content for a B2B audience? This guide from the Content Marketing Institute shares how.

How to Turn Your Customer Feedback into A Driving Force for Your Product

Marketers know how valuable customer feedback is. The good reviews and the bad reviews offer a lot of insights that can help you make your product or offering even stronger. This article shows you how to take your customer feedback and make it work for you. It covers things like encouraging customers to leave a review, how to work with negative feedback, and how to build a reputation through social media.

The Biggest Challenges to Aligning B2B Marketing and Sales Teams

What challenges do marketing and sales teams face when trying to align? According to insights from InsideView, the biggest challenge is lack of accurate and complete data. Other big challenges included communication barriers and broken processes.

How to Optimize Your How-To and List Posts

How-to and list posts seem to be a safe and popular bet when it comes to your content marketing. Get the most out of your content by fully optimizing your posts with these 4 SEO strategies.

How Ahrefs Hit +$50M ARR & +65% YoY Growth by Ditching Expert Advice

It pays to take big risks. The Growth Hub sat down with the CMO of Ahrefs, Tim Soulo, to chat about how the company achieved massive growth despite popular competitors like Moz and SEMrush. Tim shares the unconventional marketing approach that brought the company success and why they chose to ditch expert advice.

9 Steps To Hosting A Great Virtual Conference

Told you virtual events aren’t going anywhere. Here are 9 tips to planning, creating, and hosting a virtual event— from marketing leaders who have already worked on them. Are you planning on jumping on the virtual event trend this year?