Catch ya in 2021 😎
Marketing predictions for the new year, the top format advertising priorities, what to expect in B2B paid search, the promising future of podcast ads, how to build a SaaS conversion funnel, things to consider before buying media through programmatic, and things marketers can control.
Heads up— we’ll be taking a short break from Re:Growth to enjoy the holidays but we’ll be back with more marketing news and insights in the new year!
What’s in store for marketing in 2021? Marketing experts share 14 predictions of what successful marketing will look like in the new year. Some predictions include consumers owning their own data, content remaining a marketing priority, and the end of growth hacking.
Integral Ad Science's Industry Pulse report found that digital video/OTT streaming and Connected TV are the high priority ad formats for 2021. People spending more time in doors is one reason for this priority shift but measurement, targeting, and attribution improvements also played a role. Report participants are also optimistic of innovations within the industry that will further drive growth into digital video, OTT, and CTV.
Search Engine Watch shares their forecast for what to expect with B2B paid search in the new year. They share six trends to watch that include the rise in popularity of dynamic search ads, increased investments in YouTube ads, and messaging becoming more customer-centric.
Ad Results Media’s latest Super Listeners survey shows a promising future for podcast advertising. “Super listeners” are defined as people who listen to at least 5 hours of podcasts a week. The survey found that 49% of respondents said that advertising is the most effective way to reach them and of these super listeners, 54% stated hearing a podcast ad makes them more likely to purchase a product.
Building a conversion funnel can be daunting. It takes a lot of time, planning, and effort to get it right. This template makes the whole process a little easier by providing a complete step-by-step guide on building an effective conversion funnel and driving results from it.
A new year means a new opportunity to improve your marketing efforts. While many marketers invest in programmatic media buying, not many consider the impacts of fraud and other negative effects programmatic can have. Here are some high-level tips to consider before investing your ad budget in programmatic channels in the new year.
While the marketing industry changes fast, there are some things we can count on to stay the same. This article argues that marketers should focus more on what they can control rather than chasing down trends that won’t last. Investing in the things you can control like your owned media, platform partnerships, and paying attention to your audience will make it easier to manage the noise around you.