Issue 116: Lead generation strategies to ditch in 2020

Picture of Melina Panitsidis

by Melina Panitsidis on May 13, 2020 - 2 minute read

How to be a better marketer 101: Read a book.

Generating leads in a competitive landscape, YouTube’s new ad formats for TV, why reading fiction can make you a better marketer, a guide to creating effective marketing dashboards, new free digital courses from Google, and Slack tricks for productivity and collaboration.

How to Generate Leads in a Competitive Digital Landscape

Lead generation has become a super complex task with the rise of technology, changing consumer demands, the increase in online channels, and more. This guide shares the lead generation strategies to try and the ones you should skip.

YouTube Brings More Ad Formats and Measurement to TVs

YouTube is upgrading their connected TV advertising capabilities to help advertisers “navigate the streaming boom.” In addition to more ad formats, YouTube is also launching a brand lift measurement tool on TVs. The company plans on conducting surveys on their ads to determine if they lead to increased brand recognition.

Reading Fiction Can Make You a Better Content Creator

It’s obvious that reading makes you a better writer. But what about a better marketer? Reading different types of fiction can in fact help you sharpen your content marketing and general marketing skills because it enhances your empathy, elevates your writing communication skills, and makes you a better storyteller.

Marketing Dashboards: A Complete Guide to the Right Tools, Metrics, and Questions to Ask

Marketing campaigns are only as good as the resulting data that explains their performance and impact on a company’s bottom line. Marketing dashboards can help you slice and dice campaign data any way you want. This guide dives into everything you need to know about creating an effective marketing dashboard.

Google Announces New, Free Digital Skills Training Sessions Online

Google is offering a new series of online digital courses as it expands its Grow with Google training courses. Courses are focused around current needs amid the pandemic such as managing business remotely, improving resume writing, online marketing, and more.

Slack Tricks to Boost Productivity & Improve Collaboration

We’re all probably using Slack a little more these days. This infographic shares 45 tips and tricks to boost your productivity and improve team collaboration 🤓.