Issue 82: If Your Brand Could Talk, Would It Sound Human?

Picture of Melina Panitsidis

by Melina Panitsidis on August 28, 2019 - 3 minute read


If Slack could talk…

Slack’s Creative Director of Brand Communications talks about making a brand sound human, exploring digital advertising trends in America, the decline of mobile email opens, and marketers’ increasing demand for more data, analytics, and tech.

Anna Pickard: How to Make Brands Sound Human

How you communicate with your audience and how they perceive it, matters. But it’s not about creating a booming personality at each touch point. Anna Pickard, Creative Director of Brand Communications at Slack, shares that it’s important to be human, but it’s also about choosing your moments and the right words. In this video, she explains Slack’s approach to finding its voice and why words matter in business.

Exploring America’s Digital Advertising Trends

Digital content consumption among Americans continues to grow, bringing about new trends, issues, and discussions. Brian Wieser, Global President of Business Development at GroupM, explores these trends and what it means for the future of digital advertising. He explores the big media players, the increasing importance of video, and the rise of new regulations.

Acoustic Reports 41% Decline in Users Opening Email on Mobile

The Marketing Benchmark Report released by Acoustic, an independent marketing cloud, dives into current email and mobile marketing trends. The report found that changing privacy regulations have had a positive impact on consumer engagement in email campaigns. Other key findings include: a decline in mobile engagement, increased click-through rates in the US, and transactional messages being high performers.

Marketers Want More Data, Analytics, and Tech for Improved Personalization

Personalization has become a key component of consumer demand and marketers are turning to technology to deliver on it. A recent study from marketing agency Merkle, found that marketers are looking to invest more in data, analytics, and technology to improve customer engagement. The Customer Engagement Report also found that “Email is consistently a valuable channel for customer retention, personalization and gaining customer insights.”

Tech Talk: How to Plan, Architect, and Execute an Integrated Campaign

The rise of technology has disrupted the marketing landscape as it has in many other industries. Tech has brought about new tools, processes, and channels that when used thoughtfully, can catapult your marketing strategy forward. NewsCred, an enterprise content marketing platform, shares how they’ve leveraged technology to adopt an integrative campaign approach.

Video Marketing Tops List of Marketers’ Priorities, Voice Search Ranks Low

According to the Mondo Creative & Digital Trends Report, video is a top priority among marketers while visual and voice search ranked low on the list. The report also shows marketers are looking to invest heavily in Instagram stories and newsfeed video. Other top ranked video types included gifs, live streaming, and IGTV.

Examples of Blogs From Every Industry, Purpose, & Readership

Blogs have proven their business value over and over again. From creating brand awareness to improving conversion rates and fostering consumer trust and relationships, blogs can have a significant positive impact on your business. Here are some killer blogs from different industries and for different purposes that will inspire the blogger in you.

Email Marketing Templates For An Effective Email Marketing Strategy

Email is a powerful marketing channel that rakes in $35 billion in sales annually. Check out these 17 free email templates to help you plan, execute, and optimize your next email campaign. You’ll find email sequences on customer onboarding, lead nurturing, newsletters, and more.