Issue 119: Have you overlooked these 5 marketing trends? 🤔

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by Melina Panitsidis on June 17, 2020 - 2 minute read

Looks like virtual events aren’t going anywhere any time soon.

Virtual marketing events are expected to stick around, some marketing trends you might have overlooked, a new marketing tool to help you understand your customers, how to properly conduct marketing research, mistakes marketers make on Instagram and how to avoid them, the top eight marketing metrics to focus on this year, and top SaaS lead generation strategies shared by marketers.

51% of Marketing Professionals Expect Virtual Events to Stick Around

A new survey from the 614 group found that 27% of marketing professionals don’t think in-person attendance of events will bounce back to normal levels post-pandemic. In fact, 51% of respondents expect virtual elements to be integrated into the overall event marketing mix moving forward. Virtual events with live video feeds, member-only networking, and defined groups of specialists are expected to emerge according to survey respondents.

New Trends in Digital Marketing You Might Have Overlooked

Yes, another marketing trends article. With so much change, these are five trends that you might not have noticed before. They include email 2.0, niche influencer marketing, chatbot growth, and video as a default medium. Have you already hopped on one of these trends?

New Tool Searches Customer Reviews to Find Terms Consumers Use to Reach Your Brand Online

Ever wonder exactly what consumers are searching to reach your brand online? Well now there’s a tool that analyzes just that. Revuze’s new tool uses AI to map out and anaylze a brand’s customer reviews to give marketers a more accurate picture of what their customers are searching.

Guide to How to Do Marketing Research

Marketing research is a vital step in making a campaign successful, but can be a daunting task. This guide shares a step-by-step process to help you get the ball rolling. It also includes different types of marketing research along with actual examples.

Top 5 Mistakes Companies Make on Instagram

If you’re in charge of your company’s social media strategy and presence, this one’s for you. Social media is an important component of any marketing strategy these days, especially Instagram. Here are the common mistakes companies make with their Instagram strategy, and how you can avoid them.

Marketing Metrics to Focus on in 2020

What metrics are you currently keeping tabs of? There’s an endless list of marketing metrics out there. Here is a list of eight metrics that marketers should be keeping on their radar this year that include qualified leads, return on marketing investment, brand awareness, and customer lifetime value.

Marketers Share Their Top SaaS Lead Generation Strategies

Fun fact: content marketing and SEO generate the most leads according to SaaS marketers. This guide from Referral Rock shares top B2B strategies for lead generation from 54 marketing professionals.