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Level-up B2B Marketing

Growth lessons and career tips from senior marketers

Re:Growth is the podcast for B2B marketers looking to level-up marketing strategies and grow in their careers. Each season dives deep into a specific theme. In the first season, we’re talking to senior marketers from HubSpot, MOO, Slack, and more about laying the foundation for growth.

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Dave Gerhardt of Drift Dave Gerhardt
32 Min Listen

Fueling Growth Through Brand

What would you do if you had 7,000 rivals competing for your audience’s attention and budget? Dave Gerhardt, Drift’s VP of marketing, focused on building a magnetic brand—and it worked. In this episode, Dave dives into how brand lays the foundation for growth, how Drift communicates brand on different platforms, and why best practices are actually holding you back.

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Melissa Romig of Moo Melissa Romig
29 Min Listen

Leading Amazing Marketing Teams

Melissa Romig spent 16 years at agencies before joining MOO as its digital marketing director for North America. In this episode, Melissa shares her best tips on empowering and building up marketing teams, navigating the uncommon space of B2B ecommerce, and the value that branding campaigns bring to growth.

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Jackie Davis of HelloSign Jackie Davis
27 Min Listen

Creating Wild, Predictable Growth

Jackie Davis has architected digital marketing campaigns for some of B2B tech’s biggest names. Now, she’s sharing all of her best tips. Listen to learn how to scale up digital marketing from scratch, get internal buy-in for less traditional channels, and prep marketing campaigns for anticipated IPOs.

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Holly Chen of Slack Holly Chen
24 Min Listen

Blending B2C and B2B for Growth

Holly Chen is the brain behind brand awareness and user acquisition campaigns at Slack. Listen to learn when and how to invest in brand marketing, which B2C tactics helped Slack shoot past their B2B competitors, and the value of investing in uncharted channels.

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Jordan Woods of FullStory Jordan Woods
30 Min Listen

Marketing Lovable Products

As a product marketer, Jordan Woods helps users find, understand, and use FullStory so they can create better digital experiences. In this episode, he shares actionable advice for navigating constant pushback on product updates, creating better landing pages (it’s not the usual stuff), and selling the value of brand marketing to even the most performance-obsessed marketing teams.

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Sam Mallikarjunan of HubSpot Sam Mallikarjunan
29 Min Listen

Putting Yourself Out of Business

It’s no secret that growth starts by understanding your audience, but what does that mean in practical terms? To find out, we talked to Sam Mallikarjunan, who has managed marketing teams across HubSpot for more than seven years.

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Everything We Did Wrong When We Launched a Podcast
34 Min Listen

Everything We Did Wrong When We Launched a Podcast

Season 1 of Re:Growth is packed with marketing knowledge, but it also taught us a lot on the production and launch side of things. Looking back, there’s a lot of things our team did well, did terribly, and will never, ever do again.

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