🎯 The 4 focus areas for B2B marketing

Picture of Melina Panitsidis

by Melina Panitsidis on February 3, 2021 - 2 minute read

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Happy Re:Growth Wednesday friends! In addition to today’s newsletter, I also have some news!

(Don’t worry, this newsletter isn’t going anywhere.)

However, the team decided that Re:Growth would serve better as a monthly newsletter. This way, readers (that’s you!) get a newsletter that’s jam-packed with the month’s top marketing news, resources, guides, and more— while not taking up too much inbox space. And let’s be honest, nobody likes a crammed inbox.

Re:Growth will now be sent on the last Wednesday of every month.

In the meantime, I would love your feedback— what kind of marketing content would you like to see more of in this newsletter? Hit the reply button to let me know.

Alright, let’s dive into today’s issue 👇

The Future of Advertising

The world of advertising is constantly changing with new technology, emerging channels, and out-of-the-box strategies. So what does the future of advertising look like? HubSpot shares some stats and expert predictions that lays it all out.

Facebook Focuses On Enhanced Brand Safety with Topic Exclusion Tool

Facebook is building a tool that will allow brands to avoid serving ads alongside specific topics. Brands will be able to exclude topics that might be damaging to their image and don't align with their overall goals. The tool from the tech giant is also a sign of goodwill as pressure for better brand safety and consumer privacy practices continues.

What's Ahead for B2B Marketing in 2021: Four Areas to Focus On

How can marketers navigate the new year after a year like 2020? According to MarketingProfs, there are four trends marketers should focus on this year— and the good news is you’ve probably adopted them already. They are: adapted messaging, personalized virtual events, digitalization, and social media.

Remarketing Strategy: A Powerful Tool for Optimizing Your Advertising

If you’re just getting started with remarketing, it can be an overwhelming strategy to plan and execute. This guide dives into what a remarketing strategy is, why it should be part of your overall ad strategy, and the different types of remarketing like dynamic and video.

The Role of Polls in Digital Marketing

Polls are a great way to gain customer feedback while simultaneously increasing brand engagement. This infographic shares the benefits of polls in marketing and why marketers should be taking advantage of the various poll features across social media platforms and web apps.

SEO Forecasting in Google Sheets

This post offers a neat and completely free forecasting tool for SEO. The creator shares the different types of SEO forecasts, how to use this specific template, and even how you can build your own version of it.