Issue 98: This is What Marketers Can Expect in 2020

Picture of Melina Panitsidis

by Melina Panitsidis on January 8, 2020 - 3 minute read

Out with the old, in with the new.

A look back on some of 2019’s creative marketing campaigns, what marketers are focusing on in 2020, what you should know about the CCPA, new content marketing trends to fuel your strategy, the surprising marketing potential of a messaging app, and what’s new in paid search.


HubSpot Marketers Reveal Their Favorite Campaigns of 2019

2019 saw many note-worthy marketing campaigns. Here, HubSpot marketers share their favorite campaigns from last year from companies like The New York Times, Spotify, and Casper.

Marketing Experts Share What They’re Focusing on in 2020

Where are you focusing your marketing efforts in 2020? Industry experts share where they’ll be focusing their strategies this year. Some of these things include not relying on the MQL, experiential marketing, evolving email strategies, and artificial intelligence.

Trends That Show 2020 Will Be a Make-Or-Break Year for Marketers

Marketing roles have gotten more demanding and complex over the years with no sign of slowing down in 2020. Here are seven trends marketers should consider if they want to keep up with role expectations.

The Complete AdExchanger Brain Dump On CCPA Now That The Law Is In Effect

The CCPA has officially taken effect as of January 1st. Here AdExchanger breaks down everything you need to know about the new privacy regulations including the basics and new compliance tools to help companies keep up.

5 Content Marketing Trends You Need to Know for 2020

Keeping up with the changing demands of your audience helps you create effective and useful content. Here are five content marketing trends to consider this year that include video and live-streaming, optimizing content for voice search, conversational marketing, and dynamic content delivery.

The Untapped Digital Marketing Potential of WhatsApp

When you think of a messaging app like WhatsApp, the first thing that comes to mind probably isn’t the marketing potential it holds. Here’s how you can use the chat platform to take advantage of these valuable marketing opportunities before it’s too late.

The Big Comings and Goings in Paid Search 2019 That Will Shape How We Market in 2020

Paid search left some things behind in 2019 to make room for new trends that will shape your ad campaigns in 2020. Say goodbye to the average position metric, accelerated delivery, and position-based bidding strategies, and welcome the monetized discover feed, more responsive search ads, and commuter targeting.

38% of US Consumers Driven to Action by Email Marketing

We’ll say it once, and we’ll say it again— email is not dead. In fact, email marketing engagement saw growth in 2019. Campaign Monitor’s Email Marketing Benchmark Report found that 38% of consumers in the US are influenced by email to take action. The report analyzed over 30 billion emails and email campaigns in 171 countries.

Headline Writing Tips to Drive Traffic & Clicks

What’s the secret to a good headline? These 11 tips will help you brainstorm and create those click-worthy headlines.