Issue 113: Should you save or spend your marketing dollars?

Picture of Melina Panitsidis

by Melina Panitsidis on April 22, 2020 - 2 minute read

To spend, or not to spend— that is the question.

Marketers are taking this time to help customers and coworkers, the top customer retention strategies to try, how to create a successful virtual conference, a guide to attraction marketing, how to plan and host the perfect webinar, Slack integrations you probably need, and some motivational quotes to brighten your day ☀️


Should You Be Saving or Spending your Marketing Dollars?

Are you pulling back your marketing spend? Some professionals believe now is the time to maintain ad spend— as long as you get the right messaging in place. Online channels are seeing increased traffic since people are spending more time on the web so now is a good opportunity to lean in and connect with your audience.

Marketers are Using this Time to Build Community

Marketers (and pretty much everyone else in the world) have had to rapidly adapt in the last month. This new normal has marketers focusing on one thing— community. Here are some encouraging stories on what some marketers have been doing to help their customers and coworkers.

Experts Rank the Top Customer Retention Strategies

What strategies are you using to increase customer retention rates? 40 marketing professionals weighed in on effective customer retention strategies. Here are the top 19 strategies that include letting users guide your roadmap, acting on customer feedback, and using the element of surprise.

Things to Think About When Creating a Virtual Conference

Conferences are starting to find their way into the online world. A virtual conference won’t mirror a live event exactly, but it is a possible alternative to canceling altogether. If you’re looking to take your next live event online, take these six tips into consideration.

Attraction Marketing: What It is & How to Master It

If you’re looking to improve lead generation and brand loyalty, attraction marketing could be the answer. This guide from HubSpot dives into what attraction marketing is and how to implement it into your own marketing strategy.

How to Host a Webinar That'll Keep Them Coming Back for More

If you’re finding yourself hosting more webinars or are new to hosting webinars then this guide is for you. It covers everything from strategizing and preparing, to post-event wrap up processes to make your webinar enjoyable, informative, and successful.

Slack Integrations That Teams Can’t Live Without

Many teams rely on slack for communication, project management, and community building. Here are 24 Slack integrations that marketing teams rely on most. Some of the apps include Zapier, Google Drive, Trello, and Dropbox.

47 Motivational Quotes to Start Your Day

Everyone can use some encouragement now and then, especially during uncertain times. Here is a list of motivational quotes to get you in the right mindset for your work week!