Issue 74: The Power of Free Trials

Picture of Melina Panitsidis

by Melina Panitsidis on July 3, 2019 - 3 minute read


Competition is heating up in the marketing cloud platform space.

IBM Watson Marketing is after the customer base of Salesforce, Adobe, and Oracle.

Other highlights this week: using free trials to convert users into customers, key principles to Google’s link valuation, lead generation tools to increase sales, and more.

Now let's dive in.

IBM Watson Marketing to ‘disrupt’ marketing cloud rivals as an independent platform→

The independent marketing cloud platform is looking to enter the market with a suite of AI-powered solutions. It claims that its independent structure will accelerate innovation that is more focused on marketers. The platform is also expecting to share a new name and rebrand this month.

Proven Strategies for Converting Free Trial Users to Paying Customers→

While a free trial is an effective method in converting consumers to customers, there are always users that fall through the cracks. So, how can you improve your paid activation rate? 60 SaaS organizations share their methods for success and the different ways these methods can be put into practice.

All Links are Not Created Equal: 20 New Graphics on Google's Valuation of Links→

SEO is an ever-changing field that can be hard to keep up with at times, especially if you’re just starting out. That’s why Moz has created an updated version of 20 different principles of Google’s link valuation. The original was published back in 2010.

Re:Growth Podcast: Using Content for Demand Generation→

In season 2 of the Re:Growth podcast we sat down with Intercom's Senior Editor, Sara Yin to go behind the scenes of their content strategy. She shares her thoughts on how to get subject matter experts to contribute to the blog, how content fits within the larger marketing team, and approaching content specifically for demand generation.

Neuromarketing: Use These 3 Brain-Targeting Hacks to Sell More→

Neuromarketing is the combination of neuroscience and marketing. It’s a field that helps us understand the specific brain triggers taking place throughout the consumer buying journey. By tapping into how the brain operates, marketers can create compelling campaigns that ultimately make a powerful impact on consumers.

Lead Generation Tools to Hack Your Growth Rates→

Consumers are becoming harder and harder to impress, meaning marketers need to get more creative in positioning their value. In order to effectively execute your strategy, you need to understand your consumer, what they do, and the problems they’re trying to solve. A successful marketing strategy can be broken up into three parts: finding the right words, reaching out to the right people, and promoting a growth culture and mindset.

Four SaaS Marketing Techniques (That You Might Have Overlooked)→

With the SaaS industry growing so rapidly it’s getting harder and harder to stand out from the competition. The different techniques outlined in this article are useful at different stages of the funnel so you can create a well-rounded strategy. Bonus: it’s also packed with tons of real-world examples.

Community Managers: What They Do & How to Be a Great One→

Ever wonder what it’s like being a Community Manager? This fairly new role has become an important pillar on marketing teams. A community manager bridges all communications between a company and its audience to build trust and brand presence. These communications can be through social media, community support, content distribution, and more.