Competition is heating up in the marketing cloud platform space.
IBM Watson Marketing is after the customer base of Salesforce, Adobe, and Oracle.
Other highlights this week: using free trials to convert users into customers, key principles to Google’s link valuation, lead generation tools to increase sales, and more.
Now let's dive in.
The independent marketing cloud platform is looking to enter the market with a suite of AI-powered solutions. It claims that its independent structure will accelerate innovation that is more focused on marketers. The platform is also expecting to share a new name and rebrand this month.
While a free trial is an effective method in converting consumers to customers, there are always users that fall through the cracks. So, how can you improve your paid activation rate? 60 SaaS organizations share their methods for success and the different ways these methods can be put into practice.
SEO is an ever-changing field that can be hard to keep up with at times, especially if you’re just starting out. That’s why Moz has created an updated version of 20 different principles of Google’s link valuation. The original was published back in 2010.
In season 2 of the Re:Growth podcast we sat down with Intercom's Senior Editor, Sara Yin to go behind the scenes of their content strategy. She shares her thoughts on how to get subject matter experts to contribute to the blog, how content fits within the larger marketing team, and approaching content specifically for demand generation.
Neuromarketing is the combination of neuroscience and marketing. It’s a field that helps us understand the specific brain triggers taking place throughout the consumer buying journey. By tapping into how the brain operates, marketers can create compelling campaigns that ultimately make a powerful impact on consumers.
Consumers are becoming harder and harder to impress, meaning marketers need to get more creative in positioning their value. In order to effectively execute your strategy, you need to understand your consumer, what they do, and the problems they’re trying to solve. A successful marketing strategy can be broken up into three parts: finding the right words, reaching out to the right people, and promoting a growth culture and mindset.
With the SaaS industry growing so rapidly it’s getting harder and harder to stand out from the competition. The different techniques outlined in this article are useful at different stages of the funnel so you can create a well-rounded strategy. Bonus: it’s also packed with tons of real-world examples.
Ever wonder what it’s like being a Community Manager? This fairly new role has become an important pillar on marketing teams. A community manager bridges all communications between a company and its audience to build trust and brand presence. These communications can be through social media, community support, content distribution, and more.