The French Riviera gets pretty busy this time of year.
Industry executives flocked to the South of France last week for another eventful Cannes Lions festival.
Other happenings this week: Reuters releases its 2019 digital news report, the end of self-regulation in digital advertising, marketers are utilizing content discovery to help with their marketing strategy, predictions from Juniper Research on the significant growth of digital ad spend, and much more.
But before we get started— have you tuned into season 2 of the Re:Growth podcast? We kicked this season off chatting with the VP of Marketing at Buffer. Give it a listen 🎧.
Some key takeaways from this year: the UK falls behind the US in the ad industry, the rejection that comes from advertising on fake news, and the first ever neuroscience study of influencers. This review also includes commentary from industry executives.
The best digital marketing stats of the week→
The 2019 Reuters Digital News Report includes insights, trends, and stats from 40 countries. Some key insights include: users are spending more time on Instagram over Facebook, consumers are not willing to pay for news, 86% of kids under the age of 10 are using technology to build things, and more.
The use of content discovery platforms is on the rise with marketers looking to get as much exposure to their new content as possible. This piece covers how marketers can apply content discovery to different funnel (or flywheel) stages including brand awareness, lead generation, and customer delight.
If the digital advertising market is going to change for the better, it’s important to understand its past history and present state. Google and Facebook currently control 60% of digital ad spend. That wasn’t always the case and the industry may start to see a gradual shift now that the duopoly is being investigated over digital marketing competition.
Consumers are becoming harder and harder to impress, meaning marketers need to get more creative in positioning their value. In order to effectively execute your strategy, you need to understand your consumer, what they do, and the problems they’re trying to solve. A successful marketing strategy can be broken up into three parts: finding the right words, reaching out to the right people, and promoting a growth culture and mindset.
There are a lot of different lead generation strategies out there today. While some are more popular than others, there are others that might have fallen off your radar that could help you reach your quarterly goals. This article digs into social selling, micro-influencer marketing, and referral programs as effective lead generation tactics.
How do you create a buyer persona for your brand? The key is to start by developing a negative persona. In other words, outlining the characteristics of people who don’t buy your product. Once you’ve outlined this, you can move into other strategies like researching the competition and surveying current customers. By combining all of these efforts you can use these buyer personas to fuel your marketing.
Digital ad spend is projected to grow a significant amount in the next few years. With an annual average growth rate of 15%, digital ad spend will reach $520 billion in 2023, according to a study from Juniper Research. The research also suggests that Amazon will hold 8% of total global digital ad spend by 2025.
“Great content strategy is all about taking the guesswork out of execution, so that creative content can flourish.” And in order to do this, you have to have a plan in place before even beginning the content creation process. This checklist breaks down everything you need to cover to create valuable content for your readers.
Marketers have access to a number of different channels today. While it’s wise to always test new channels, it’s important to remember that what works for one business, might not work for another. With this in mind, marketers can optimize their content strategy through a more simplified approach by narrowing down the essentials based on the goals of your campaign.