Issue 97: The Biggest Marketing Trends of the Last Decade

Picture of Melina Panitsidis

by Melina Panitsidis on December 18, 2019 - 3 minute read

Our last newsletter of the decade!  🎉

Lessons from 2019, predictions for what’s to come in 2020, marketing trends from the last decade, how to target developers with native advertising, marketing conferences to check out in the spring, and making the most of negative customer feedback.

Heads up— if you don’t see us in your inbox the next couple of weeks do not panic! We’re just taking some time off to enjoy the holidays and ring in the new year with family and friends. See you next year (bad joke but I had to) 👋!

4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

Unbounce is sharing four major lessons they learned in 2019 along with how to apply them in the new year. These lessons include the negative impact of slow page speed, optimization options beyond the classic A/B test, why marketers need to raise their marketing IQ, and the challenges that come with a SaaS rebrand.

B2B’s Big Bets In 2020

With all the new marketing technology the industry has seen in the last decade, it can be challenging figuring out what is actually worth investing in. B2B marketing experts from HPE, Okta, Zoom, and more are weighing in on what their teams are betting on in 2020.

Marketing Trends of the 2010s

New technologies, the rise of social media channels like Instagram and Snapchat, and the creation of growth hacking are all ways that digital marketing was transformed in the 2010s. This infographic from Venngage gives you a full rundown of the marketing trends that shaped the industry in the last decade.

How to Target Developers Using Native Advertising

Developers are notorious for avoiding ads. This article outlines how to use contextual advertising platforms to effectively target and sell to this unique group.

Useful Marketing Statistics For Startups

If you want a more successful marketing plan for your startup in 2020, make sure you’re making good use of all the data that’s available to you. These 25 marketing stats will give you insights to help you make better decisions for your business.

Marketing Conferences to Check Out in Spring 2020

Regardless of experience, marketing conferences are a great way to learn, build up your skills, and inspire your next campaign. These seven conferences being held in the spring will cover topics like social media marketing, traffic and conversions, martech, and more.

How To Use Google Sheets Like A Pro

Google Sheets can be an organizational game-changer if you know the right tips and tricks. Here you can get to know the program better with different add-ons and setting modifications to make it work even better for you and your team.

Got Negative Customer Feedback? Make the Best of It

You can’t avoid negative feedback, but you can use it to your advantage. Here are 15 ways to make the most out of negative customer feedback that include taking a proactive approach, checking review authenticity, and listening carefully to improve in the future.