Issue 123: The 3 P’s of the marketing mix you didn’t know existed

Picture of Melina Panitsidis

by Melina Panitsidis on July 15, 2020 - 3 minute read

Introducing the extended marketing mix. It’s a thing.

This week: agile marketing for planning in times of uncertainty, what it means to be an effective marketer in today’s world, how to combine content marketing and SEO, the hype behind customer data platforms, how to boost SEO using heatmaps, tips for expanding marketing efforts with limited resources, and advertising channels that are expected to grow in the second half of the year.


Why Agile Marketing Is Key to Planning for An Unpredictable Future

Ever wondered how implementing agile marketing could benefit your team and brand? The Drum hosted a panel that dives into the benefits of agile marketing and why marketers should prioritize it.

How Technology Is Changing What It Means to Be An Effective Marketer

An effective marketer 10 years ago is not what an effective marketer looks like now. While marketing roles have become more complex, new tools and tech have given the industry new ways to innovate and be effective.

Tips and Tools to Combine Content Marketing and PPC

Content marketing and PPC strategies are both effective on their own, but combining them can bring marketers even more success. The key to mastering this combo and bringing in more leads is by focusing on keyword research, search intent, landing page consistency, and ad optimization.

What’s Behind the Hype About Customer Data Platforms?

The global market for customer data platforms is expected to grow to $10.2 billion by 2025. What’s causing this market boom? A few factors include an increase of tech devices, higher expectations for marketers to personalize experiences, privacy regulations, and fragmented customer interactions.

How to Use Heatmaps to Take Your SEO Strategy to the Next Level

Marketers can learn a lot about their website from heatmaps. Here are nine ways you can use information from heatmaps to improve your overall SEO strategy. They include page layout optimization, combining heatmaps with surveys, identifying confusing elements, and structuring your site around the buying process.

15 Tips for Expanding Your Marketing Efforts With Limited Resources

If your marketing team is small with limited resources, it can be difficult to maximize and expand your efforts in multiple areas. No worries— members of the Young Entrepreneur Council (YEC) shared their strategies and tips for marketing with limited resources.

Extended Marketing Mix: What It Is and Why It's Useful

So, you’ve heard of the marketing mix. But what about the extended marketing mix? It builds upon the original four P’s. The extended P’s are: people, processes, and physical evidence. Here HubSpot shares a deep dive into the extended marketing mix and why it fits into the current state of marketing.

Places Advertisers Are Still Increasing Spend Despite COVID-19

Marketers are still spending amid the global pandemic, but there are three channels that stick out in particular. While traditional ad channels are expected to take a hit, digital channels like connected TV, social media, and paid search are expected to grow in the next six months.