The Future Of Advertising Is Curation, Not Bots Calling The Shots No matter how hot those bots are that keep calling the shots, they’ll never actually be better than humans at navigating the ongoing advertising chess match between scammers and publishers.
Plan On Moving Your Entire Publication To A Platform Like Medium Or Facebook? Media companies are moving their publications to Medium, but from where I’m sitting, it’s not obvious what they stand to gain from abandoning their ...
It’s Time For Ad Tech To Evolve. Gradually developing from one form to another is something industry has done since, well, the beginning of industry. Just look at the recent examples ...
The Next 8 Years Of Ad-Tech Should Focus On Direct To Advertiser Sales Platforms Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding (RTB) paradigms and platforms to ...
What is Automated Guaranteed? Fewer intermediaries, less back and forth, expanded sales funnels, restored bandwidth, and streamlined purchasing are all a result of selling online ...
Wordplay: The Language of Advertising Certain words can incite an emotional response in us – a fact that’s not lost on advertisers and copywriters. The language that’s used in advertising ...