The Future Of Advertising Is Curation, Not Bots Calling The Shots No matter how hot those bots are that keep calling the shots, they’ll never actually be better than humans at navigating the ongoing advertising chess match between scammers and publishers.
We've Partnered Up With National Public Media (NPR & PBS)... With the industry moving quickly towards the automation of direct orders, it’s important that we build appropriate tools for media companies so they ...
Sometimes All You Need To Do Is Ask People To Disable Ad Blockers Has anyone thought to ask ad block users to just — you know — disable their ad blockers? It seems like the Financial Times has and the results are ...
Google’s Great Advertising Whitelist Whale Google has announced that it will release a suite of tools aimed at streamlining, and ultimately bettering, its cross-device targeting offerings. ...
Do Advertisers Even Need Publishers? Late last night I found myself looking through Instagram. It’s something I do quite regularly, but this time, for whatever reason, I noticed that I ...
Everything I Know About Online Ad Placement I Learned From A Road Hockey Game Such a simple concept, but such a difficult thing to trust, especially when it comes to impacting your only revenue maker.