Apple is Crowned the Most Valuable Brand Worldwide in 2019.
Facebook rolls out search ads, the significance of marketing principles in the digital age, using negative feedback to your advantage, and over 100 ideas for your next blog post.
Interbrand’s 20th edition of the Best Global Brands shows the top ten being dominated by tech companies like Apple, Google, and Amazon. Other non-tech brands in the top ten include Coca-Cola, McDonald’s, and Disney. The brand consultancy initially launched this report to give marketers insights into brands that have defined modern consumerism.
Facebook has been testing search ad placements since last December and is now ready to roll out the new feature to all of its advertisers. The ads will be served in results for search terms related to commercial products. The tech giant claims that testing showed both advertisers and users found value in the new feature.
Remember the 4 Ps of marketing? While the industry landscape has transformed over and over again, the 4 Ps remain relevant. This article argues that these principles are even more important now that we have entered the digital age of marketing.
Digital marketing hasn’t been around for that long. However, it has already gone through a number of big changes in its short history. As digital marketing enters yet another era, here are some significant milestones of its past.
Negative feedback doesn’t have to be a bad thing. This guide teaches you how to use negative feedback to your advantage by listening to your customers and understanding their frustrations to improve your product/service.
Struggling to find your next blog post idea? Check out these 101 ideas from HubSpot to fuel your next brainstorm session.
2020 is quickly approaching, which means this year’s social media strategies will probably need an upgrade. Here are five tips to improve your social media efforts that include utilizing chatbots, getting familiar with pixels, and taking advantage of video.