Back

Wordplay: The Language of Advertising

Portrait of Todd Garland
by Todd Garland
Nov 3, 2011
Wordplay: The Language of Advertising

Certain words can incite an emotional response in us – a fact that’s not lost on advertisers and copywriters. The language that’s used in advertising is deliberate in its attempt to create a positive impression of the product or service.

We take a look at the most common tricks of the trade when with comes to advertising language in the infographic below.

Wordplay: The Language of Advertising