What in the world is a squeeze page? You’re about to find out.
How Google’s decision to block cookies could affect marketers, the most popular strategies to tackle brand safety, Snapchat’s new dynamic ads tool goes live, a step-by-step process to scale your content marketing, generating leads from squeeze pages, and the ultimate SaaS marketing guide!
Google’s plan to block third-party cookies is causing some serious concern and disruption in the ad landscape. Here are four ways Google’s decision could affect marketers including the importance of building a first-party data strategy and the dependence on old measurement techniques.
How are marketers currently tackling the brand safety issue? IAB Europe conducted a survey with 90 digital advertising leaders to gain insights into how brand safety can be improved. The survey found that the most popular strategies were the use of blacklists and whitelists, keyword targeting, and working with verification partners.
After a year of beta testing, Snapchat’s officially launched its dynamic ads tool just before the holiday season. While advertisers did run into some challenges with the new tool, the overall results were positive. The new tool differentiates Snapchat in being able to do even more for advertisers.
Scaling your content marketing strategy is a challenge, but JotForm proves it can be done with a little planning. Check out their entire process (mistakes and all) that got them to write 100,000 words a month.
First of all— what is a squeeze page? Basically, it’s just a landing page specifically designed to get email addresses. This guide from HubSpot shares how you can use squeeze pages to capture more email addresses for your marketing campaigns.
Bookmark this guide for when you need a little marketing inspiration. It has over 41 different SaaS marketing strategies (plus case studies!). You can even filter them based on your own marketing needs.
Marketing metrics look different depending on the type of campaign you’re working on. This guide dives into different types of marketing and the metrics you should be focusing on with each.
There’s a lot of predictions revolved around how marketing will change this year, but not all of them will actually stick. Here are the five areas marketing will see the most change and opportunity, according to an industry professional.