We Teamed Up with Kantar Media to Expose Publisher Inventory within their Media Planning Platform
Slated to launch in June, Kantar Media will publish the BuySellAds catalog of directly sold ad inventory within SRDS.com, giving media planners access to buy inventory directly from publishers through a programmatic insertion order and proposal system.
BuySellAds’ publisher inventory will now gain additional exposure among all major US agencies who use the SRDS.com platform to plan digital media campaigns, including those at the four largest advertising holding companies. The synchronization of BuySellAds’ publisher inventory to 3rd party buying and planning tools is the next logical step in solidifying BuySellAds as a “central hub” for publishers to manage their directly sold digital ad inventory.
Once this is live, we’ll share some screenshots of the integration. This is great news for BSA publishers, and there’s no extra effort required to take advantage of this additional exposure for your available inventory.