Going into 2020, it’s all about podcasts.
Squarespace showcases inspiring new marketing campaign, the “hard” skills marketers need in 2019, creative approaches to the cold email, preparing your business for voice search, and the best strategies for B2B display advertising.
Growing popularity in podcasts has created a brand new way for marketers to reach consumers. Here are some tips and tricks to keep in mind if you’re looking to test podcast advertising for user acquisition.
Squarespace launched a new campaign that highlights small businesses using the service to inspire other creatives, entrepreneurs, and makers. The campaign includes a mix of short films, out-of-home ad spots, social media, and online video ads.
It’s no surprise that a recent study cited 60% of US adults have used voice search with the significant rise of digital assistants today. Use these three strategies to help you navigate and optimize in a voice-first world.
Evolving technology is forcing marketers to brush up on hard skills in order to remain competitive. While soft skills are still important, the increasing value of core technical skills like strategy, data, and measurement management can’t be ignored.
The creative possibilities when it comes to the art of the cold email are endless. This SaaS founder took a creative cold email approach is sure to inspire your next outreach.
Ivan Pollard of General Mills predicts a major shift in the working model of agencies. The CMO shares his view on how recent trends are only going to continue to accelerate the evolution of the agency model as more value is being put into data and analytics.
Major technological advancements have caused senior marketing leaders to prove how strategies influence business results. An integrated approach to data analytics is a key step in successfully proving results. Included here are some tips to navigate data analytics for valuable insights.
What does your display advertising strategy look like as we head into 2020? Here are ten strategies to inspire your own and help you hit the ground running in the new year.