Revenue Tools

The Competition In Ad Tech Is Just Getting Started Another week, another headline mourning the death of ad tech.
Advertising Is the Answer to the Media’s Problems No one will ever pay for something they can get for free. And yet publishers are still pushing for paid content models.
The Future Belongs to Premium Publishers That Control Ad Tech Both premium publishers and advertisers are finally waking up from the dystopian nightmare created by third-party ad tech.
I Am Where I Am In Life Because Of Advertising Online Ever since I was a ‘tween I wanted to work as a technology journalist. I didn’t know what it was called, or how to go about getting the gig, but ...
Sometimes All You Need To Do Is Ask People To Disable Ad Blockers Has anyone thought to ask ad block users to just — you know — disable their ad blockers? It seems like the Financial Times has and the results are ...
Everything I Know About Online Ad Placement I Learned From A Road Hockey Game Such a simple concept, but such a difficult thing to trust, especially when it comes to impacting your only revenue maker.