Re:Growth Podcast

Issue 79: Thinking About Going In-House? Think Again.

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by Melina Panitsidis on August 7, 2019 - 3 minute read

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Research suggests you might want to think twice before you start in-housing all your marketing resources.

Important metrics to track your Google search campaigns, a complete guide to marketing operations, startup growth lessons, how to run a successful brainstorm sessions for good ideas, and more.

In-housing is not living up to marketers’ expectations

New research suggests in-housing marketing resources might not be as beneficial as external expertise. The case for in-housing was to reduce costs, create better brand consistency, and have more control over campaigns and decision making— but these benefits did not hit the expectation mark for most marketers. While in-housing will stick around for the long-haul, it has a long way to go to prove its benefits.

Demystifying visibility metrics in Google Ads

Curious about where your Google ads are appearing? Understanding how often and where your ads show up is an important step in maximizing search campaign growth opportunities. Here are six metrics that can help you identify opportunities to maximize performance of your Google Ads campaigns.

Marketing Operations (A-Z Guide): What It Is, Key Roles, & Pillars of Success

Marketing operations is a relatively new role but it has quickly become a critical component in most marketing organizations. This guide breaks down what a marketing operations team is responsible for, what qualifications are required for this type of role, and essential tools for the job.

22 Business Growth Lessons for Startups from SaaStr Europa

The SaaS market in Europe is growing. Process Street headed to SaaStr Europa this year to check out what advice speakers had for growing startups. They recap essential lessons for growth from lectures and panels with companies like G2, Twilio, Typeform, and more.

Listen: Mastering the Fundamentals of Content Marketing with Louis Grenier from Hotjar

In this episode of Re:Growth we sit down with Content Marketing Lead at Hotjar, Louis Grenier. He shares his thoughts on how important it is to focus on marketing basics before channeling content growth along with what his team has learned from past mistakes and how they’re moving forward from them.

Top 10 Digital Marketing Tips from Serial Entrepreneur Fred King

As marketers, we’re always on the lookout for tips and insights to keep up with industry changes. What worked really well a few years ago might not be as effective in the current marketing landscape. Fred King, a marketing entrepreneur and founder of digital marketing agency, Global Marketing, knows a thing or two about this industry. Here he shares his thoughts on recent industry changes along with some tips for internet marketing success.

How to Improve Your On-Site Content Engagement

Getting users to your website is definitely an accomplishment in today’s digital landscape, but the real challenge is engaging users on your website to increase conversions. These six tips are simple enough to start implementing without any technical knowledge or training involved.

How to Run Brainstorms That Will Actually Generate Good Ideas

Creativity is key when it comes to propelling a marketing strategy forward. But getting the ball rolling to generate good ideas can be difficult. Brainstorm sessions, aside from creating new ideas, foster teamwork, a sense of belonging, and purpose within an organization. Communications consultant, Jodie Brazier, shares her tips on how to run a successful brainstorm session that will get the good ideas flowing.

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