We’ve probably said this before but, branding is everything.
How the human connection is shaping marketing, branding trends that are bringing startups success, growth marketing insights from industry leaders, where you should spend your marketing budget, and headline templates for when you’re feeling stuck.
This year, Deloitte released its first Marketing Trends report that explores ways to be more authentic in the digital age. Each key trend includes a human-first approach. The report includes seven key trends along with how marketers can adjust to them. They include things like leading with a purpose, reducing experience debt, turning consumers into brand advocates, and becoming more agile.
Noteworthy branding can bring a business to the next level, but how do you determine effective branding strategies? Here are four branding trends to keep on your radar this year that include interactive experiences and abstract imagery.
Everyone wants to achieve the kind of growth that big brands like Amazon, Google, and Netflix have. These three growth marketers share their insights on growth marketing, what to focus on, how to know if you’re successful, and effective marketing experiments.
More marketers (88%) are implementing omnichannel strategies over traditional marketing, according to marketing agency Merkle. And 58% are investing in databases and analytics over campaign and decision management tools. This omnichannel approach makes personalization easier but marketers now have to find balance with growing consumer privacy concerns.
A survey from Gartner found that 61% of CMOs are expecting their marketing budgets to increase this year allowing them to spend more in certain areas. But the question is, where should you be spending your budget? While every business is unique, some major areas people tend to focus on are social media, SEO, and technology.
Investing some time upfront in creating a social media strategy can have a major impact on your business and overall brand. Follow this to do list to effectively plan and execute your social media strategy in 2020.
It’s always good to have backup. Here’s a list of headline templates to pull inspiration from and use when you’re feeling stuck.