Tik Tok is taking over.
Marketers are taking greater ownership over customer experience, getting personal with your marketing, why you don’t need a lot of data when it comes to B2B personalization, how to create a successful video campaign, and everything you need to know about direct-to-consumer marketing.
The social platform has become increasingly popular in a short amount of time. If you’re looking to target key audiences like millennials and gen-Z, advertising on Tik Tok could boost your overall strategy. There are currently four different ad formats for brands to experiment with including in-feed video and brand lenses.
According to a study from Gartner, marketing departments have been taking on more customer experience responsibilities over the last two years. These initiatives typically fell into IT and customer service departments. Now that marketers are taking over, they plan to increase CX budgets which shows their initiatives are paying off.
Marketing that people can relate to will always win over robotic sales-like pitches. Automation and optimization are important, but they’re useless if you can’t understand and connect with your audience on a personal level. This podcast discusses how to create personable marketing campaigns.
Contrary to popular belief in the marketing industry, a little data goes a long way for personalization— especially in the B2B space. Researching a prospect’s industry insights is more important than demographic profiles. Personalization won’t get you very far if you can’t understand the problems B2B prospects are trying to solve.
Ad Age Collective is a group of leaders who are shaping the marketing landscape. Here they share nine best practices for creating a successful video marketing campaign. Some tips include offering value first, making it mobile-friendly, and keeping your communication style conversational.
Direct-to-consumer sales are on the rise, making DTC marketing increasingly more important for brands in this space. This guide explains what DTC marketing is and shares 11 different strategies and tactics to try.