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After a short hiatus, we’re back with all your must-read marketing news. If you received this email it means you have subscribed to our newsletter in the past. Every Wednesday you’ll have the latest marketing news and insights, along with some useful resources sent straight to your inbox.
We’ve been hard at work here at BuySellAds and we’re excited to share that season 2 of our Re:Growth Podcast is now live! We’re talking to senior marketers from Buffer, Asana, Hotjar, and other leading tech companies about cutting edge techniques in content marketing, demand gen, paid acquisition and more. We’d love to hear what you think.
Now let’s get started…
This week: Salesforce buys Tableau for $15.7 billion, examples of brilliant email marketing campaigns, 2019 social media trends, and the importance of word of mouth in the digital age.
Salesforce To Buy Tableau For $15.7 Billion, Expanding Its Integration Toolkit→
Days after Google bought data analytics platform Looker, Salesforce is set to acquire its main competitor, Tableau. The acquisition will give Salesforce more marketing and media capabilities by giving clients deeper insights into their customers through data. Salesforce has previously acquired MuleSoft, Krux, and Datorama in recent years.
According to science, humans love stories. But not just any old story. Our brains are programmed to light up when we hear something that resonates with us. Here’s how you make sure your audience can relate to your stories.
Email has consistently proven to be an effective marketing channel. Especially when marketers are strategic about their campaign efforts. These examples are sure to spark some inspiration for your next email marketing campaign.
Marketing today goes hand-in-hand with data. Campaigns would be close to useless if you weren’t able to gather insights from them— but let’s be honest, data can get messy. These templates and functions will help keep you sane and your data organized.
Social media trends are constantly changing. From user interactions to the evolving algorithms, staying up to date with the latest trends is key for success. These five trends are taking the spotlight in 2019.
Some marketing trends come and go but word-of-mouth strategies are here to stay. The simple and organic strategy has been used by Airbnb, Uber, and Tesla. Find out how word-of-mouth helped them stand out in their respective industries.
Over the years consumers have started to demand a more personalized experience when interacting with a brand. In a world run by technology, people still expect real human interactions. Conversational marketing is your key to providing those personalized experiences while gaining more insights into your customer’s needs.
Testing out a new marketing channel like paid ads can be overwhelming. When you’re starting from scratch it can be hard to determine budgets, campaign run dates, KPIs, and more. Follow some (or all 39) of these tips from marketers themselves to get started.