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Latest news about the advertising industry and the BuySellAds line of products and services.

The Affluent Audience: How Affluent Americans Consume Media

The wealthiest Americans are a special bunch. While everyone is predicting the death of print, the affluent crowds in America – those bringing in more than $100,000 a year –…

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The Evolution of the Ad Executive

Advertising executives have come a long way in just the last 50 years. As our culture evolves, so do ad execs. They’ve got to stay on top of the latest…

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Anatomy of the Perfect Banner Ad

Does the perfect banner ad exist? One that no one can resist clicking on to learn more? We’re not sure if it’s really out there, but in the infographic below…

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Mother Knows Best: Moms and Marketing Today

Today’s moms are hooked on smartphones, browsing the web constantly, and using social media. They also hold a lot of weight when it comes to family purchasing decisions. We take…

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Twitter Follower Versus Facebook Fan: Who’s More Valuable?

Nowadays, companies are turning to social media marketing in droves. Organizations big and small are tweeting and posting Facebook updates to gain consumer loyalty and reach out to new customers.…

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Medium Matters: What Are the Most Effective Ad Media?

Today, marketers have more options than ever to try to target consumers. So what is the best media now? There’s no one answer that works for all businesses. In the…

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Attack of the In-App Ad

The app has become a driving force in mobile. Now, marketers are looking to get in the game — literally. In-app advertising aims to capitalize on the rapid growth of…

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The Ascent of E-Commerce

Online shopping doesn’t match shopping at brick-and-mortar stores — yet. E-commerce revenue has skyrocketed in the last 10 years. In the infographic below, we take a look at how much…

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Just A Taste: Honoring The Video Game Trailer

Every year, video game developers outdo themselves with better graphics, better plot lines, and better challenges. They also push the envelope when it comes to video game trailers. But trailers…

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