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Things We've Written

Latest news about the advertising industry and the BuySellAds line of products and services.

Do Advertisers Even Need Publishers?

Late last night I found myself looking through Instagram. It’s something I do quite regularly, but this time, for whatever reason, I noticed that I subscribed to several brands alongside…

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Native Advertising Is Finally About To Go Mainstream

The New York Times has announced that it will be removing display advertising from its website, and instead of relying on the IAB standard advertisements for its properties, the company…

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For Publishing Companies, The Problem Is Publishing Companies

Many advertising technology companies have designed this industry to be confusing. Most of its profits are found in the margins of that confusion. But, ad tech doesn’t have to be…

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Google’s Great Advertising Whitelist Whale

Google has announced that it will release a suite of tools aimed at streamlining, and ultimately bettering, its cross-device targeting offerings. What that means for consumers is that the company…

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How To Get Premium Prices & Repeat Sponsors With Your Email List

Most people don’t mind advertisements when they are valuable, non-intrusive, and clearly labeled. If you’re attempting to run sponsored content or ads in your email newsletter, but continuously forget to…

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We’re Living In The World Wide Ad Honeypot

What was once known as the World Wide Web has now evolved to become the World Wide Ad Honey Pot. What was once a beautiful and seamless delivery mechanism for…

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Brand Advertising Is Alive And Well

We spend a lot of our time listening to people talk about the future of advertising. While we focus mostly on digital, the industry as a whole is in a…

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Hey IAB, It’s Time To Shake Hands So We Can Start Building The Future

As the industry struggles to solve all of the privacy and user-experience problems with ad tech this year, I’ve been spending a lot of time thinking about exactly how the…

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The Hardest Thing You’ll Ever Do When Working From Home Full Time Is Sleep

I’m one of the lucky ones. I’ve been fortunate enough to work remotely for most of my young, professional life. It started working for a web development company, then again…

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