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Latest news about the advertising industry and the BuySellAds line of products and services.

The Future Belongs to Premium Publishers That Control Ad Tech

Both premium publishers and advertisers are finally waking up from the dystopian nightmare created by third-party ad tech. Over the last decade, we’ve seen more publishers outsource advertising revenue to…

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I Am Where I Am In Life Because Of Advertising Online

Ever since I was a ‘tween I wanted to work as a technology journalist. I didn’t know what it was called, or how to go about getting the gig, but…

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Native Ads: Why The New York Times is Right …  And You Can Be Too

Native ads can suck, or they can be awesome. The differentiating factors between the two polar results is determined by a publisher’s commitment to fantastic advertising experiences online (if you’re…

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Sometimes All You Need To Do Is Ask People To Disable Ad Blockers

Has anyone thought to ask ad block users to just — you know — disable their ad blockers? It seems like the Financial Times has and the results are pretty…

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Do Advertisers Even Need Publishers?

Late last night I found myself looking through Instagram. It’s something I do quite regularly, but this time, for whatever reason, I noticed that I subscribed to several brands alongside…

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Native Advertising Is Finally About To Go Mainstream

The New York Times has announced that it will be removing display advertising from its website, and instead of relying on the IAB standard advertisements for its properties, the company…

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For Publishing Companies, The Problem Is Publishing Companies

Many advertising technology companies have designed this industry to be confusing. Most of its profits are found in the margins of that confusion. But, ad tech doesn’t have to be…

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Google’s Great Advertising Whitelist Whale

Google has announced that it will release a suite of tools aimed at streamlining, and ultimately bettering, its cross-device targeting offerings. What that means for consumers is that the company…

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How To Get Premium Prices & Repeat Sponsors With Your Email List

Most people don’t mind advertisements when they are valuable, non-intrusive, and clearly labeled. If you’re attempting to run sponsored content or ads in your email newsletter, but continuously forget to…

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