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Latest news about the advertising industry and the BuySellAds line of products and services.

Why Server-to-Server Really Turns Header Bidding on its Head

Wherever you look right now, it seems like the world is being turned on its head. A service designed to “bring the world closer together” stands accused of ripping society…

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Getting Started with Demand Generation Strategies

As a marketer, you’re probably under huge pressure to grow revenue and send better leads to the sales team… and that pressure only increases each quarter. You can panic, or…

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Battle of the Generations: Demand Gen vs Lead Gen

As interest in demand generation skyrockets, many marketers are left wondering what demand generation is and how it compares to lead generation and inbound marketing. After all, they all deal…

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It’s Time for Header Bidding to Quit the Browser

First came Safari’s Intelligent Tracking Prevention, sending ad tech shares tumbling. Next up, Chrome’s ad blocking feature, clamping down on formats the Google-backed Coalition for Better Ads judges ‘least preferred’.…

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Fundraise Like the Pros: The ICO Marketing Blueprint

Initial coin offerings have turned public fundraising on its head. In 2017, 234 companies raised $3.7 billion through ICOs—a 3712% increase from the year before. This boom is bittersweet. More…

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The Top Ad Tech News of 2017

Ad tech makes the world go round. It controls what we buy. It can create media jobs or spark layoffs. It knows more about us than we do. And sometimes,…

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A Short Guide to Server-to-Server Header Bidding

Header bidding, move out of the way. Server-to-server header bidding is fast becoming the future of programmatic. The solution has a variety of benefits, yet many publishers, especially small to…

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How to Find the Right View-Through Conversion Window

How many times have billboards prompted you to pull off the highway in search of fast food? If you’re anything like me, you’d rather not count. But how do companies…

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5 Demand Generation Examples—With Ideas From Startups

At its core, demand generation has three steps: create demand for a product, generate leads that are very qualified, and pass them off to sales to become customers. But how…

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