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Latest news about the advertising industry and the BuySellAds line of products and services.

It’s 2016, Should Your Employees Work from Home?

The allure of working from home is powerful. The flexible schedule, custom hours and comforts of home are hard to turn down. Plus you can ditch that commute and the…

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The Time For Blaming Ad Block Users Is Over

It's probably going to sound contradictory, coming from someone who founded an Ad Tech company, but the more I think about the ongoing dialog regarding ad blockers, the more I'm…

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Everything I Know About Online Ad Placement I Learned From A Road Hockey Game

Such a simple concept, but such a difficult thing to trust, especially when it comes to impacting your only revenue maker. Supply and demand, it’s a tricky beast to trust.…

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Here’s How To Start Compiling An Ad Sales Strategy For Your Publication

When it comes to launching an independent publication in 2016, monetization strategies should be at the top of your concern list. With the constant onslaught of ad blockers, display advertising…

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There’s More Than Display Out There, Embrace It

Ad blockers have changed the landscape, whether we like to admit it or not. What was once the poster-child for earning potential online has now become a second class citizen.…

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Advertising’s Marketplace Dynamics In 2016

To most, the future of advertising online is being obfuscated by the saber rattling of ad technology companies determined to disintermediate sales teams, lower privacy standards, and maximize revenue while…

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User Experience Is The Key To Surviving The Adblockalypse

Most media companies will survive the Adblockalypse, but on the whole, the industry is going to have to start considering the cultivation of innovative user experiences as a top priority…

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Plan On Moving Your Entire Publication To A Platform Like Medium Or Facebook?

Media companies are moving their publications to Medium, but from where I’m sitting, it’s not obvious what they stand to gain from abandoning their sites and dropping all of their…

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It’s Time For Ad Tech To Evolve.

Gradually developing from one form to another is something industry has done since, well, the beginning of industry. Just look at the recent examples of the hotel industry and AirBnB,…

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