Things We've Written
Latest news about the advertising industry and the BuySellAds line of products and services.
To most, the future of advertising online is being obfuscated by the saber rattling of ad technology companies determined to disintermediate sales teams, lower privacy standards, and maximize revenue while…User Experience Is The Key To Surviving The Adblockalypse
Most media companies will survive the Adblockalypse, but on the whole, the industry is going to have to start considering the cultivation of innovative user experiences as a top priority…Plan On Moving Your Entire Publication To A Platform Like Medium Or Facebook?
Media companies are moving their publications to Medium, but from where I’m sitting, it’s not obvious what they stand to gain from abandoning their sites and dropping all of their…It’s Time For Ad Tech To Evolve.
Gradually developing from one form to another is something industry has done since, well, the beginning of industry. Just look at the recent examples of the hotel industry and AirBnB,…Going All In On Real Time Bidding Is Like Driving The Wrong Way Down A One-Way Street.
Header bidding may solve a few of the problems that have been introduced by ad technology over the last decade, but if we’re being honest with ourselves, billing it as…The Next 8 Years Of Ad-Tech Should Focus On Direct To Advertiser Sales Platforms
Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding (RTB) paradigms and platforms to “maximize” the value of display advertising for both advertisers and…What is Automated Guaranteed?
Fewer intermediaries, less back and forth, expanded sales funnels, restored bandwidth, and streamlined purchasing are all a result of selling online advertising inventory directly to buyers through an automated guaranteed…All It Takes Is A Zap: Our New Zapier Partnership Helps To Liberate Your BuySellAds Data
We’ve already announced our Salesforce integration, but what we haven't announced is that it relies on our deep integration with Zapier (it's free). If you're looking to move your BuySellAds data…Need Help Getting Started With Advertising Online? We Have A Guide For That…
Clearly, you have the chops to launch a business or jumpstart an idea and turn it into a profitable company. Now that you have something worth sharing with people, you're…