Things We've Written
Latest news about the advertising industry and the BuySellAds line of products and services.
Such a simple concept, but such a difficult thing to trust, especially when it comes to impacting your only revenue maker. Supply and demand, it’s a tricky beast to trust.…Here’s How To Start Compiling An Ad Sales Strategy For Your Publication
When it comes to launching an independent publication in 2016, monetization strategies should be at the top of your concern list. With the constant onslaught of ad blockers, display advertising…There’s More Than Display Out There, Embrace It
Ad blockers have changed the landscape, whether we like to admit it or not. What was once the poster-child for earning potential online has now become a second class citizen.…Advertising’s Marketplace Dynamics In 2016
To most, the future of advertising online is being obfuscated by the saber rattling of ad technology companies determined to disintermediate sales teams, lower privacy standards, and maximize revenue while…User Experience Is The Key To Surviving The Adblockalypse
Most media companies will survive the Adblockalypse, but on the whole, the industry is going to have to start considering the cultivation of innovative user experiences as a top priority…Plan On Moving Your Entire Publication To A Platform Like Medium Or Facebook?
Media companies are moving their publications to Medium, but from where I’m sitting, it’s not obvious what they stand to gain from abandoning their sites and dropping all of their…It’s Time For Ad Tech To Evolve.
Gradually developing from one form to another is something industry has done since, well, the beginning of industry. Just look at the recent examples of the hotel industry and AirBnB,…Going All In On Real Time Bidding Is Like Driving The Wrong Way Down A One-Way Street.
Header bidding may solve a few of the problems that have been introduced by ad technology over the last decade, but if we’re being honest with ourselves, billing it as…The Next 8 Years Of Ad-Tech Should Focus On Direct To Advertiser Sales Platforms
Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding (RTB) paradigms and platforms to “maximize” the value of display advertising for both advertisers and…