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Latest news about the advertising industry and the BuySellAds line of products and services.

Ads.txt and Transparency’s Muddy Truth

This old adage helps programmers write efficient code, doctors make accurate diagnoses, and pilots determine flight paths. And now, ad tech might be embracing it, too. The IAB introduced ads.txt…

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Facebook Publisher Targeting Update Keeps Advertisers in the Dark

Marketers looking for brand safety will be let down by Facebook’s announcement to roll out new blacklist controls for placements on Instant Articles, in-stream ads, and the Facebook Audience Network.…

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Apple’s Focus on Trust Is a Lesson For Publishers

Apple took a giant leap towards user privacy this week with an announcement that its Safari browser would soon block ad tracking pixels. It’s a brilliant move that further sets Apple…

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Five Reasons Your Ads Aren’t Reaching Developers

Software developers can be a challenging target audience for advertisers. More so than other groups, they tend to be skeptical of new products, are quick to avoid ads, and protect…

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We’re Partnering with SitePoint to Streamline High-Quality Ad Inventory Sales

I’m excited to share that BuySellAds and SitePoint have launched an exclusive inventory partnership. BuySellAds will now represent SitePoint across all advertising and media sales. Our team has worked with…

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How to Write Powerful Advertorials that Sell

More marketers are experimenting with native advertising due to increasing banner blindness and ad blocker adoption. Native ads take many forms, with advertorials and sponsored content being two popular types…

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The Code to Advertising to Developers

Developers are often highly educated, well paid, and young. They’re also skeptical and see through traditional marketing approaches. If the general consensus is that people love to hate advertising, developers…

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Why Repenting Won’t Fix Advertising Online

Digiday’s The Confessions is the Page Six of ad tech. You can’t help but take pleasure in the crass, gritty, and brutally honest interviews with anonymous industry insiders. Lately, the…

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The Future Belongs to Premium Publishers That Control Ad Tech

Both premium publishers and advertisers are finally waking up from the dystopian nightmare created by third-party ad tech. Over the last decade, we’ve seen more publishers outsource advertising revenue to…

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