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Latest news about the advertising industry and the BuySellAds line of products and services.

Ad Tech Story Time: The Secret Language of Adtechish

Ad tech is an insanely convoluted industry, dogged by gobbledygook.  It’s also often said that if you can’t explain a concept to a kid, it’s probably BS. In the second…

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How to Use B2B Demand Generation for Marketing Growth

“We don’t sell saddles here” wrote Slack Co-Founder Stewart Butterfield in a company-wide memo before launch. Those words formed the foundation of a strategy that would make Slack one of…

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Brand Marketing: The Missing Piece of Your Growth Strategy

Relevance. It’s as simple as that. If your brand is relevant to an audience, they’ll pay attention to it. But what is a brand anyway? It’s easy to think of…

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Measure, Optimize, Grow: 31 Free Demand Generation Tools to Power Your Strategy

Picking which demand generation tools to include in a marketing stack gets expensive fast. Tracking, measuring, and optimizing the entire marketing process isn’t cheap—and there are very few tools that…

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Here’s How Ad Tech Got Its Stripes

Ad tech is an absurdly over-complicated, jargon juggernaut of an industry. It’s also often said that if you can’t explain a concept to a kid, it’s probably BS. In this…

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How to Build a Full-Funnel Advertising Strategy

In B2B, marketing strategies usually follow the same formula: do whatever it takes to get people to your website, and then remarket to them until they either convert or grow…

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The Case for Creativity in B2B Marketing Campaigns

Everyone has a favorite marketing campaign. Tide’s Super Bowl commercials. Apple’s Think Different. Dove’s Campaign for Real Beauty. What do these campaigns have in common? They’re fun, creative, unexpected—and they’re…

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What Data Does BuySellAds Collect?

I’ve always been a vocal advocate for consumer protection against data mining and privacy infringing advertising technologies. It’s something I’m passionate about, and it’s something we take very seriously at…

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Simple Customer Retention Strategies For Sustainable Growth

More customers. If you ask most marketers how to grow a business, that’s what they’ll tell you. And there’s no reason to doubt the answer. It makes sense: As more…

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