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Latest news about the advertising industry and the BuySellAds line of products and services.

The Daily Deal Divide

Consumers are loving daily deal sites like Groupon and Living Social. They’re subscribing to several sites and are constantly checking their e-mail for the latest deal. But merchants aren’t so…

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The Virtual Buying Boom

Social games are taking over the web – and they’re spurring a buying spree of virtual goods in their virtual worlds. We take a look at who’s buying in-game goods,…

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The Affluent Audience: How Affluent Americans Consume Media

The wealthiest Americans are a special bunch. While everyone is predicting the death of print, the affluent crowds in America – those bringing in more than $100,000 a year –…

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The Evolution of the Ad Executive

Advertising executives have come a long way in just the last 50 years. As our culture evolves, so do ad execs. They’ve got to stay on top of the latest…

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Anatomy of the Perfect Banner Ad

Does the perfect banner ad exist? One that no one can resist clicking on to learn more? We’re not sure if it’s really out there, but in the infographic below…

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Mother Knows Best: Moms and Marketing Today

Today’s moms are hooked on smartphones, browsing the web constantly, and using social media. They also hold a lot of weight when it comes to family purchasing decisions. We take…

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Twitter Follower Versus Facebook Fan: Who’s More Valuable?

Nowadays, companies are turning to social media marketing in droves. Organizations big and small are tweeting and posting Facebook updates to gain consumer loyalty and reach out to new customers.…

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Medium Matters: What Are the Most Effective Ad Media?

Today, marketers have more options than ever to try to target consumers. So what is the best media now? There’s no one answer that works for all businesses. In the…

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Attack of the In-App Ad

The app has become a driving force in mobile. Now, marketers are looking to get in the game — literally. In-app advertising aims to capitalize on the rapid growth of…

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