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Latest news about the advertising industry and the BuySellAds line of products and services.

Medium Matters: What Are the Most Effective Ad Media?

Today, marketers have more options than ever to try to target consumers. So what is the best media now? There’s no one answer that works for all businesses. In the…

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Attack of the In-App Ad

The app has become a driving force in mobile. Now, marketers are looking to get in the game — literally. In-app advertising aims to capitalize on the rapid growth of…

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The Ascent of E-Commerce

Online shopping doesn’t match shopping at brick-and-mortar stores — yet. E-commerce revenue has skyrocketed in the last 10 years. In the infographic below, we take a look at how much…

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Just A Taste: Honoring The Video Game Trailer

Every year, video game developers outdo themselves with better graphics, better plot lines, and better challenges. They also push the envelope when it comes to video game trailers. But trailers…

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The Sneaky Psychology Of Advertising

We’re confronted with thousands of brand exposures every single day. Everywhere you turn there’s another logo or advertisement for a product or service. In order to get their message heard,…

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Beyond The Billboard: The Future Of Out-Of-Home Advertising

The traditional billboard is getting a face lift. The advertising game has had to adapt to modern technology in other portals, and now out-of-home advertising isn’t far behind. Digital billboards…

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The Who, Why, And How Of Twitter

Within a few short years, Twitter has become a mainstay of the social media landscape. Media outlets, businesses large and small, and people around the world are talking about it.…

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How Does Apple Mobilize Its Ad Machine?

Aside from the sleek design and user-friendliness of its products, Apple is known for its best-in-the-biz ad machine. Despite spending more and more each year on advertising, the company is…

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The App Option: Does Your Business Need One?

With all the talk of iPad and other mobile devices that use apps, many companies are asking, “Should we get in on this?” But not all businesses benefit from developing…

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