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Ad Tech Weekly ATW 81: Should Consumers Get Paid For Their Data? It’s a new world for technology— privacy is no longer optional. The Trade Desk grows into an industry power role, Nike buys a second analytics firm, ... Picture of Melina Panitsidis Melina Panitsidis
Re:Growth Podcast Issue 80: 50% of Digital Ad Spend Is Being Wasted It’s an ad spend waste epidemic. How to fix your social media strategy, the fundamentals of being a founder according to the co-founder of Pinterest, ... Picture of Melina Panitsidis Melina Panitsidis
Ad Tech Weekly ATW 80: Media and Measurement Are Splitting Up The road to transparency in marketing is making way for independent attribution tools. Privacy concerns over voice assistant programs, the UK ... Picture of Melina Panitsidis Melina Panitsidis
Re:Growth Podcast Issue 79: Thinking About Going In-House? Think Again. Research suggests you might want to think twice before you start in-housing all your marketing resources. Important metrics to track your Google ... Picture of Melina Panitsidis Melina Panitsidis
Ad Tech Weekly ATW 79: Is It the End of Ad Tech As We Know It? It’s a privacy-first world and ad tech is just living in it. Website owners could be held liable for transmitting user data to Facebook, the shocking ... Picture of Melina Panitsidis Melina Panitsidis
Re:Growth Podcast Issue 78: Do You Have Permission to Post That? Will social platforms soon require users to seek permission before posting? Social media has created a consent-free sharing culture that is beginning ... Picture of Melina Panitsidis Melina Panitsidis