PSA: offline marketing still works.
LinkedIn is adding a stories feature to the platform, why location-based marketing outperforms other tactics, Salesforce’s third acquisition of the year, how to use offline marketing in the digital age, what data points to focus on for growth, 55 social media stats to fuel your strategy, how to create the perfect SaaS landing page, and marketing books to brush up on your skills.
LinkedIn announced it will be testing out “LinkedIn Stories”, a feature that other platforms like Snapchat, Instagram, and Facebook have. Head of Content Products, Pete Davies, shares the possibilities this new feature could bring to the professional social platform.
Location-targeted ad spend is expected to increase to $33.3 billion by next year which will account for 45% of mobile spend. This type of marketing tends to outperform other industry metrics. A study from Factual found that 80% of marketers get higher response rates and increased customer engagement with location-based marketing.
Salesforce has already made its third major acquisition of the year with The CMO Club, a member-based community of marketing leaders. This move will help Salesforce provide more insights into B2B practices and best-in-marketing resources.
Digital marketing has definitely taken the world by storm, but that doesn’t mean offline marketing is lost forever. This guide shares some offline marketing strategies that still pack a punch in today’s digital world.
If you’re looking to take your startup to the next level, you need insights to drive your efforts. This co-founder has helped 12 companies drive growth and shares 12 main market indicators to look for. Some data points to keep an eye on include customer attention spans, switching costs, social feed activity, and ad inventory costs across social platforms.
Business intelligence platform, Looker, has teamed up with marketing analytics platform, Alight Analytics to bring marketers a powerful dashboard template for paid campaigns. This will allow marketers to bring data from different platforms and channels together to analyze performance across the board.
Social media changes fast. Here are 55 social media stats (broken down by channel) to consider when you’re working on your strategy for 2020.
Did you know that SaaS landing pages are less likely to convert than other industries like ecommerce and education? This guide shares tips on how to optimize your landing pages for the best possible conversion rates along with some examples to pull inspiration from.
There’s a lot of marketing resources on the web but marketing books can often offer more in-depth information and explanations on specific topics. If you have some free time on your hands, here are ten digital marketing books to check out.