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iubenda Now Available For BuySellAds Users: Generate Your Own Privacy Policy!

by Marc Wassermanon March 14, 2014

iubenda is a privacy policy generator that automatically updates your site’s privacy policy to conform with current laws and best practices. You never have to update or keep track of these changes, since iubenda does it for you. This is why BuySellAds decided to partner with them. Simon Schmid of iubenda has written a short piece to introduce our publishers to privacy policies and explain why they’re important.

At iubenda we are constantly adding new clauses and observing the international privacy policy landscape. We host and automatically send updates to our users’ policies when global changes are needed.

As of a recent update iubenda’s privacy policy generator now has a clause for BuySellAds users. Therefore it’s now as easy as a click of a button to disclose your use of advertising technology to your users and display an appropriate privacy policy on your site along with the ads.

Do Not Track is a proposed technology that essentially allows users to tell websites they don’t want their browsing behavior tracked. Wikipedia defines DNT as follows in technical terms:

The Do Not Track (DNT) header is the proposed HTTP header field DNT that requests that a web application disable either its tracking or cross-site user tracking (the ambiguity remains unresolved) of an individual user. (…)

Until now there is no legal requirement for website operators to use DNT.

California, however, recently introduced Do Not Track amendments to their existing privacy regulations via Assembly Bill no. 370. This change affects everyone who either operates their site from California or who has users/consumers that reside in California. The CalOPPA now states:

(5) Disclose how the operator responds to Web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party Web sites or online services, if the operator engages in that collection.

In other words, this change doesn’t bring a requirement to sites to implement Do Not Track technology, but a requirement to inform if you are in fact making use of DNT technology, or not. Therefore If you are making use of the technology, make sure that you outline exactly what this means for the user and how his DNT request is being honored.

These kind of changes are exactly why users have found iubenda helpful. It is both time-consuming and risky to track all the legal changes required of sites in today’s society, everything is moving too fast and is too disputed. Give iubenda a try, and see how easy it is to let them keep you at the top of your game.

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