Don’t assume everyone ‘gets’ your brand. You have to work for it.
Why marketers aren’t welcoming AI with open arms, what to avoid in order to maintain consistent branding, how to create content worth going viral, tips for sustainable business growth, what marketers need to know about consumer protection and consumer rights, the difference between mutlichannel and omnichannel marketing, and user engagement metrics you should be tracking.
Artificial intelligence has been in the spotlight quite a bit but according to a survey from Advertiser Perceptions, 50% of advertisers don’t plan on using it. This is most likely due to the learning curves that come with the technology and is expected to evolve as marketers get more familiar and comfortable with AI.
Consistent branding is necessary for all companies to grow and reach the right audience. These 11 entrepreneurs share what you should avoid if you want to maintain consistent branding. The list includes things like setting and forgetting, not documenting brand-related information, using too much stock photography, and assuming everyone ‘gets’ your brand.
Everyone wants to go viral on social media. This TED Talk from BuzzFeed's Publisher, Dao Nguyen dives into the secrets of creating content that people love. She also shares her team’s experience in understanding how people use and connect with content.
This co-founder and CEO argues you can’t growth hack your way to success. Here he shares three tips that will help your business foster sustainable growth. These tips focus on playing the long game, so if you’re looking for a quick fix, this isn’t it.
National Consumer Protection Week and World Consumer Rights Day are celebrated this month but how much do marketers actually know about these topics? This article dives into what marketers need to know about consumer protection and consumers rights to be better marketers and gain consumer trust.
The latest email standard is aimed at fighting fraudsters who pretend to be specific brands. This guide answers common questions about the new Brand Indicators for Message Identification (BIMI) standard and how it works.
Multichannel and omnichannel marketing are pretty similar— but there are key differences between the two. This guide covers everything you need to know between multichannel and omnichannel marketing including objectives, scope, strategy, and data management.
User engagement can be measured in a bunch of different ways. These are the top 14 user engagement metrics, including user activity, stickiness, and bounce rate, that marketers should track according to 50 tech industry experts.