The real question is— are you even surprised?
Why we still have a data privacy problem, Google is getting sneakier with its search ads, marketers are coming together to combat harmful content on the web, Europe’s plan to take down Google and Amazon, this year’s Industry Pulse Report from IAS, and latest proceedings from Italy against Facebook.
Why though? Because companies value profits over protecting consumer data. External pressure has created some promising change with regulations like GDPR and CCPA but there is no current legal framework that sufficiently protects a user’s data and online privacy as it should.
According to Search Engine Land, Google has been getting sneakier and sneakier with labeling ads on the platform. The newest update makes it even easier to confuse an ad from an organic search result. The tech giant received some initial backlash on this update and stated it will be experimenting with other ways to display results.
The Global Alliance for Responsible Media (GARM) is partnering with the World Economic Forum to combat harmful content. The plan is to create an industry-wide method to improve brand safety online. GARM will also create a methodology that will determine what makes content harmful or not based on 11 different categories.
Gaia-X. That’s the name of the plan Europe has created to take down American tech giants and their power over the web. The goal with Gaia-X is to “bring the flow and storage and data under greater European control.”
Integral Ad Science has released their Industry Pulse Report for this year. Here are the trends and challenges expected to drive significant change in the digital ad space in 2020.
Europe’s not done teaching Facebook a lesson just yet. Italy’s watchdog has launched proceedings against the tech giant’s “improper commercial practices in the group’s treatment of user data.” Facebook is looking at a possible fine of $5.6 million.
Will consumers finally start questioning Google search results and lose trust with the new (and rather sneaky) display results? Here’s one user's take on the change.