Will social platforms soon require users to seek permission before posting?
Social media has created a consent-free sharing culture that is beginning to raise questions.
Mailchimp takes their content production in-house, post-modern digital marketing transformation, new(ish) social media tools to keep on your radar this year, why you should take time to understand your customers’ search behaviors, and more.
There is no consent standard when it comes to what can and cannot be shared on social media these days. Users will snap a picture of someone on the street and take it to social media without considering whether they should ask for permission first. The idea of obtaining permission has been left behind as social media continues to grow. It’s time for social platforms to consider the negative impact consent-free sharing has on society and begin implementing new permission standards around social media.
Two years in the making, Mailchimp brings their original content production in-house while reducing spend on traditional brand advertising. The company introduced Mailchimp Presents, a video and podcast programming section on their website aimed at small business owners and entrepreneurs. The overall goal for Mailchimp here is to “produce content that people would want to check out as opposed to ads that people are forced to sit through.”
Digital transformation is a well-known buzzword in business right now. But there is still much work to be done before reaching a post-modern marketing world where marketing “science” and marketing “art” collide to lead organizations to success. “Post-modern marketing demands stronger results, measurable return-on-investment, and greater efficiency and scalability. It requires connecting and personalizing the customer experience.”
New social media platforms surface frequently but only a few actually change the game. Household social media names like Snapchat, Facebook, and Instagram have stood the test of time while others have been forgotten altogether. Those in the social media industry understand how important it is to stay one step ahead when it comes to evaluating whether a new platform is worth it. Keep these five new platforms on your radar for social media success in 2019.
At his first job, Benji Hyam— now the co-founder of Grow & Convert— grew the company’s blog from 1,000 monthly visitors to 20,000 unique monthly visitors over the course of the year. We chat with Benji in this episode of Re:Growth where he discusses the diminishing returns of community content promotion and how it impacted content marketing along with using paid strategies to supplement this lost traffic.
While organic, paid, and content teams are often treated as separate, cross-collaboration is key in making these marketing efforts successful— and properly integrating them can make a huge impact on the customer experience. This simple framework from Moz will help you seamlessly integrate across organic, paid, and content teams and strengthen overall marketing practices.
Understanding how your customers search on the internet can help build better experiences. Will Hayes, CEO of Lucidworks, provides three reasons why you should know customer search behaviors and how you can use search to provide a more personalized experience.
Achieving your content marketing goals in today’s digital landscape requires a distribution strategy. Where you distribute your content largely depends on the type of content and overall goal. For example, social media channels help with brand awareness and relationship building while email helps website traffic and revenue. Whatever your goals are, this guide will help determine which distribution channels are best suited to help you reach them.
Bots have gained a lot of popularity in the marketing space, but nothing can replace real-life human involvement. Choosing people over bots offers a number of benefits including fighting ad fraud, improving the customer experience, and eliminating user tracking. Monitoring your ad placements will have an overall positive impact on your business, although it might be difficult to catch every sketchy ad out there (after all, we’re only human).
Communication in the workplace is critical for success. A marketing team has multiple projects and many moving parts at any given time of the year so effective communication is a key component in ensuring things run smoothly. These 15 apps will help improve internal communication and teamwork.