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How to Build a Full-Funnel Advertising Strategy

In B2B, marketing strategies usually follow the same formula: do whatever it takes to get people to your website, and then remarket to them until they either convert or grow…

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The Case for Creativity in B2B Marketing Campaigns

Everyone has a favorite marketing campaign. Tide’s Super Bowl commercials. Apple’s Think Different. Dove’s Campaign for Real Beauty. What do these campaigns have in common? They’re fun, creative, unexpected—and they’re…

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Getting Started with Demand Generation Strategies

As a marketer, you’re probably under huge pressure to grow revenue and send better leads to the sales team… and that pressure only increases each quarter. You can panic, or…

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Battle of the Generations: Demand Gen vs Lead Gen

As interest in demand generation skyrockets, many marketers are left wondering what demand generation is and how it compares to lead generation and inbound marketing. After all, they all deal…

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Fundraise Like the Pros: The ICO Marketing Blueprint

Initial coin offerings have turned public fundraising on its head. In 2017, 234 companies raised $3.7 billion through ICOs—a 3712% increase from the year before. This boom is bittersweet. More…

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How to Find the Right View-Through Conversion Window

How many times have billboards prompted you to pull off the highway in search of fast food? If you’re anything like me, you’d rather not count. But how do companies…

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5 Demand Generation Examples—With Ideas From Startups

At its core, demand generation has three steps: create demand for a product, generate leads that are very qualified, and pass them off to sales to become customers. But how…

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Want to Advertise to the Best Designers? Look to Publishers

Designers are everywhere: they read the latest news, search for resources, browse for inspiration, and listen to podcasts. But for marketers, sometimes it feels like they’re nowhere to be found.…

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5 Reasons Why You Need Performance Marketing

Most advertising campaigns have a goal attached to them such as increasing website traffic, getting leads, or growing conversions. Performance marketing makes it easy for marketers to optimize campaigns for…

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