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Measure, Optimize, Grow: 31 Free Demand Generation Tools to Power Your Strategy

Picking which demand generation tools to include in a marketing stack gets expensive fast. Tracking, measuring, and optimizing the entire marketing process isn’t cheap—and there are very few tools that…

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Fundraise Like the Pros: The ICO Marketing Blueprint

Initial coin offerings have turned public fundraising on its head. In 2017, 234 companies raised $3.7 billion through ICOs—a 3712% increase from the year before. This boom is bittersweet. More…

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How to Find the Right View-Through Conversion Window

How many times have billboards prompted you to pull off the highway in search of fast food? If you’re anything like me, you’d rather not count. But how do companies…

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5 Demand Generation Examples—With Ideas From Startups

At its core, demand generation has three steps: create demand for a product, generate leads that are very qualified, and pass them off to sales to become customers. But how…

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Want to Advertise to the Best Designers? Look to Publishers

Designers are everywhere: they read the latest news, search for resources, browse for inspiration, and listen to podcasts. But for marketers, sometimes it feels like they’re nowhere to be found.…

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5 Reasons Why You Need Performance Marketing

Most advertising campaigns have a goal attached to them such as increasing website traffic, getting leads, or growing conversions. Performance marketing makes it easy for marketers to optimize campaigns for…

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We Ran the Odds: Publishers Will Always Lose Against Social Networks

There's something to be said about candy-coated houses nestled deep in the forest. Anything too good to be true is usually a trap. It’s time publishers accepted this about Facebook.…

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