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MOO’s Melissa Romig on Rallying Company Support for Marketing

 Melissa Romig first started working in digital marketing in 1999, five years after the first display ad showed up on the internet and four years before Google AdSense launched.…

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13 Things We Did Right and Wrong When We Launched a Podcast

A few weeks ago, our team released Season 1 of Re:Growth, a podcast for B2B marketers looking to level up their campaigns and careers. This was our first podcast ever,…

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HubSpot’s Sam Mallikarjunan on Running Marketing Experiments

If you had to, how would you put your company out of business? For Sam Mallikarjunan, that isn’t a hypothetical question: it was his mandate as the Head of Growth…

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HelloSign’s Jackie Davis on Creating Marketing Campaigns that Scale

 Jackie Davis's career as an analyst ended when her boss sat her down and said, "Jackie, I love you. But you belong in marketing." Since then, she has led…

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FullStory’s Jordan Woods on Marketing Lovable Products

The trick to completing a 1,000 piece puzzle is to start with the easy stuff, split the project into lots of smaller sections, and work towards the goal piece by…

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Slack’s Holly Chen on Blending B2C and B2B for Growth

Slack is one of the fastest growing SaaS companies of all time. Its early success can be credited to word of mouth marketing. Nowadays, it relies on a mix of…

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The 11 Best Marketing Podcasts for Growth in 2018

Marketing podcasts let you learn from experts and keep up with the latest trends—plus, as a bonus, you can listen in from the comfort of your office, a bus, or…

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Drift’s Dave Gerhardt on Fueling Growth through Brand

 When Drift launched, there were already 7,000 martech companies competing for its audience’s attention. As Drift’s VP of Marketing, Dave Gerhardt had two options: follow the norm or stand…

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Measure, Optimize, Grow: 31 Free Demand Generation Tools to Power Your Strategy

Picking which demand generation tools to include in a marketing stack gets expensive fast. Tracking, measuring, and optimizing the entire marketing process isn’t cheap—and there are very few tools that…

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