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Slack’s Holly Chen on Blending B2C and B2B for Growth

Slack is one of the fastest growing SaaS companies of all time. Its early success can be credited to word of mouth marketing. Nowadays, it relies on a mix of…

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The 11 Best Marketing Podcasts for Growth in 2018

Marketing podcasts let you learn from experts and keep up with the latest trends—plus, as a bonus, you can listen in from the comfort of your office, a bus, or…

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Drift’s Dave Gerhardt on Fueling Growth through Brand

 When Drift launched, there were already 7,000 martech companies competing for its audience’s attention. As Drift’s VP of Marketing, Dave Gerhardt had two options: follow the norm or stand…

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Measure, Optimize, Grow: 31 Free Demand Generation Tools to Power Your Strategy

Picking which demand generation tools to include in a marketing stack gets expensive fast. Tracking, measuring, and optimizing the entire marketing process isn’t cheap—and there are very few tools that…

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How to Build a Full-Funnel Advertising Strategy

In B2B, marketing strategies usually follow the same formula: do whatever it takes to get people to your website, and then remarket to them until they either convert or grow…

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The Case for Creativity in B2B Marketing Campaigns

Everyone has a favorite marketing campaign. Tide’s Super Bowl commercials. Apple’s Think Different. Dove’s Campaign for Real Beauty. What do these campaigns have in common? They’re fun, creative, unexpected—and they’re…

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Getting Started with Demand Generation Strategies

As a marketer, you’re probably under huge pressure to grow revenue and send better leads to the sales team… and that pressure only increases each quarter. You can panic, or…

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Battle of the Generations: Demand Gen vs Lead Gen

As interest in demand generation skyrockets, many marketers are left wondering what demand generation is and how it compares to lead generation and inbound marketing. After all, they all deal…

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Fundraise Like the Pros: The ICO Marketing Blueprint

Initial coin offerings have turned public fundraising on its head. In 2017, 234 companies raised $3.7 billion through ICOs—a 3712% increase from the year before. This boom is bittersweet. More…

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